Demand for Paneer to Grow Robustly in the Coming Years

Driven by a strong demand from both the retail and the institutional sectors, the demand of paneer in India is expected to grow strongly in the coming years.

Noida, India (prHWY.com) January 19, 2012 - IMARC Group, one of the world's leading research and advisory firms, in its new report entitled "Indian Dairy Market Report & Forecast 2011-2016" finds that during 2010-2016, the total market for Paneer in India is expected to grow at a CAGR of 13%, resulting in the market value to more than double its current size. Findings from the report suggest that Paneer represents an integral part of many Indian recipes and its demand is likely to increase as both urban and rural disposable incomes in the country continue to rise. The report also finds that demand from the institutional segment which currently accounts for a majority of the total paneer sales is expected to increase significantly as a result of the growing restaurant and cafeteria business in India. Apart from traditional Indian recipes, the penetration of paneer in western fast foods is also increasing rapidly. Multinational fast food chains such as Domino's, Pizza hut, Mcdonalds, etc are customizing their product offerings to suit the needs of Indian customers, and as a result, are adding paneer based fast foods in their menu's.

IMARC's new report entitled "Indian Dairy Market Report & Forecasts 2011-2016" provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.

What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:

Classes Covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:
* Drivers and challenges in each market
* Historical sales trends
* Individual analysis of the unorganized and organized markets
* Structure of the market
* Key players and products available in these markets
* Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:
* Buying behavior
* Price sensitivity
* Nutritional requirements
* Consumer awareness of value added products
* Brand loyalty and switching trends
* Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:
* Size of the natural colouration market in India
* Key drivers and challenges in the market
* Usage of natural colouration in dairy products

Information Sources:
Information has been sourced from both primary and secondary sources:
* Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.
* Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.



To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-425-6531

IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145

To know more please visit: http://www.imarcgroup.com/

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Tag Words: curd, milk, butter, tea, cheese, paneer, ghee

Categories: Food And Beverage

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