Monetization of apps is a critical factor for mobile app development companies

Paid app deployment or ad revenues from free apps, the answer lies in your app itself.

Hicksville, NY (prHWY.com) January 22, 2013 - There is always a strong tussle choosing between paid applications vs free deployment of apps. Mobile App Development experts who are readily involved in the process also face the same issues in every project they undertake. They however insist that a proper strategy coupled with understanding the potential for the application can work out wonders for your application. Both iPhone app development and Android app development experts insist that patience is also an important virtue, if you have deployed a free but potential application in the app store and are now waiting for a significant download number to pitch for advertisements.

"The most important factor that makes an application soar high on popularity is its likability factor. If its fun and people can easily use it then you have done your job" says Varshal Patel, Team Lead iPhone app development expert at Openxcell Technolabs. Varshal worked extensively behind the game application Fruit Carnival that received huge number of downloads in the iTunes store. Being an user friendly and fun game, the application took its time and finally spread across a strong user base in the android ecosystem as well. With more than 500000 downloads for android, the app now serves as a potential advertising platform that may be catered to the android users. "Remember, the iOS platform is still a favorite among the niche so a popular app can be sold for a few bucks while androids vast platform might ensure better revenues with free apps featuring advertisements than paid app deployment" says Aavik, Team leader, Android app development at Openxcell.

One can also argue about the advantages of free app deployment. An addictive free app with a free launch version might give your brand a great push which can be used to catalyse the same of your mobile app development company. As people specifically search applications by their names in the app store search bar, it is good if one can establish his/her name as a preferred mobile app developer in the app store and emerge out as a popular brand. Once a buzzword is established, one can create the paid versions for the next sessions and attract sure shot revenues.

Mobile app development companies use both the methods to promote and sell their apps to maximum numbers of users. However, the monetization, whether paid or free is mostly ascertained by the core idea of the app.

OpenXcell Technolabs is a trusted mobile app developer and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.

Openxcell Technolabs is a trusted android app development company. It provides mobile app development services at a competitive price tag. Visit www.openxcell.com to check out its amazing android apps.

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Tag Words: iphone app development, android app development, mobile app development

Categories: Technology

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