News by Tag: True Roi
Filling the ROI Gap
July 28, 2010
Return on Investment (ROI) is the ubiquitous buzzword of 21st-century business. Yet in media and advertising, many firms are locked into a traditional understanding of ROI that treats it as an unexamined constant, or worse, as a necessary evil.
July 28, 2010
Return on Investment (ROI) is the ubiquitous buzzword of 21st-century business. Yet in media and advertising, many firms are locked into a traditional understanding of ROI that treats it as an unexamined constant, or worse, as a necessary evil.