News by Tag: Case Study Method


7 Steps for Creating a Marketing Case Study
February 13, 2013
Case studies -- often called customer success stories -- are a valuable marketing tool. Sure, your prospects will read your brochures and websites. But, they'll take what they hear from you with a grain of salt.
Business Case Study Methodology: PAR Formula
February 12, 2013
In today's age of taking business online, in the form of presentations, video, webinars and e-courses, case studies have become a powerful marketing tool.
Case Study Method in Management Education
February 11, 2013
Case studies which are meant for reading and clarifying theoretical concepts of a discipline, such as management, involving the study of marketing, human relations, communication, and so on are academic case studies.