Creative unveils new generation of Sound Blaster targeted at Middle East's new mobile networked generation

(prHWY.com) December 12, 2012 - Dubai, United Arab Emirates -- Dubai - 12 December 2012 - Creative Technology Ltd today (December 12, 2012) announced at a press conference the Middle East launch of the Sound BlasterAxxâ„¢, a whole new generation of Sound Blaster and a new genre of audio device. Specially designed and engineered to meet the increasing demand for simplicity and style by a new generation of networked mobile device users, the Sound BlasterAxx shifts to a new paradigm of literally producing great sound and becoming a great listener of sound while keeping everything really simple. The flagship Sound BlasterAxx, a unique one-piece elegantly designed hexagonal device, produces sound of the highest quality, and yet requires no power adapter.

During the press conference, Creative also announced the launch of the Sound BlasterÂ® Tactic3D Rage Wireless gaming headset for PC and Mac, featuring state-of-the-art wireless audio technology and hassle-free connectivity; and the ultra high-performance Z-Series of Sound BlasterÂ® PCI-Express sound cards.

Sound BlasterAxxâ„¢:

Besides seamlessly supporting the PCs and Macs, the Sound BlasterAxx is also designed to work intelligently with smart devices including the iPhone, iPad, Android phones and Android tablets, providing the best of all worlds. The Sound BlasterAxx leverages Creative's vast audio engineering expertise to provide best-in-class audio playback for music, movies, games and voice communications. To support the intelligent audio applications on these smart mobile devices, the Sound BlasterAxx also features advanced Bluetooth wireless audio connectivity and a high-quality dual-microphone array.

The Sound BlasterAxx stands above the rest in appearance as well as performance. Elegantly designed in the form of a hexagonal tower with backlit capacitive touch controls, it allows users to access key functions at a touch. The Sound BlasterAxx utilises a unique patent-pending "stacked stereo" speaker design that incorporates two-speaker drivers angled to provide stereo separation. When combined with SBX Pro Studio Surround technology, it delivers excellent room-filling sound from a compact one-piece device powered by only the tiny USB current. Specialised circuitry enables very low power consumption but large amplified power output from a PC or Mac USB connection. This all-in-one design eliminates the need for a two-speaker system with all the messy wiring, microphones and wires, and the unwieldy power adaptors along with their plugs and cables.

The Sound BlasterAxx also works standalone when used with mobile devices. It can then be powered by any certified simple USB power adaptor.

Sound BlasterÂ® Tactic3D Rage Wireless gaming headset:

The Sound Blaster Tactic3D Rage Wireless gaming headset connects quickly and easily via a USB dongle, for uncompressed 2.4 GHz, latency-free wireless audio playback. In both the wireless and wired models of the headset, best-in-class sound quality pumps through 50mm FullSpectrumâ„¢ drivers, with frequency response of 20Hz ~ 20KHz. The TacticProfileâ„¢ audio interface on the PC or Mac enables customisation of EQ and audio preferences, which gamers can export and share with others.

The Sound Blaster Tactic3D Rage gaming headsets introduce the SB Prismâ„¢ RGB LED illumination system, enabling gamers to choose from 16 million colors to light up the side of each ear cup to match their rig or gaming style. Adjustable pulsation and intensity control for the SB Prism system also allows the headset to dynamically pulsate with the audio stream in real time when activated.

The Sound Blaster Tactic3D Rage gaming headsets feature SpringSteelâ„¢ steel core head band construction with sponge ear cups encased in leather for comfort during long periods of gaming. The built-in rechargeable battery powers up to 16 hours of use on a single charge. Rotary volume and mute controls are conveniently located on the ear cup. The detachable boom mic enhances portability and enhances the headset's use for music playback.

Sound BlasterÂ® Z-Series PCI-Express sound cards:

The new ultra high-performance Z-Series of Sound BlasterÂ® PCI-Express sound cards elevates the standards of technology and performance for the future of gaming and entertainment on the PC.

To dynamically power compelling audio playback, the new sound cards leverage the Creative Sound Core3D quad-core sound and voice processor, which is designed to work in perfect harmony with Creative's SBX Pro Studio technology and high-quality components to deliver a complete audio platform. Sound Core3D also works seamlessly with CrystalVoice communications technologies and the high-quality beam-forming microphone array included with each of the new sound cards to deliver Acoustic Echo Cancellation, Voice Focus and
Noise Reduction for clear online voice communications. This complete system for voice communications also enables gamers to use speakers and the high-quality microphone array to achieve a better overall experience.

The Z-Series of Sound Blaster sound card comprises Sound Blaster ZxR - the world's best sounding sound card; Sound Blaster Zx and Sound Blaster Z, both high-performance gaming and entertainment Audio.

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