Skin Care Clients Benefitting from the Power of Video.
(prHWY.com) November 17, 2012 - La Jolla, CA -- Skin Care Clients Benefitting from the Power of Video.
November 16, 2012--Illumination Consulting, already a leader in skin care marketing and website design, recently added video to its service offerings. Skin care companies of all sizes now have a cutting-edge promotional tool available at an affordable price.
Video is a powerful marketing tool for a skin care business. Social media sites like YouTube have cemented the position of promotional videos in consumer markets. Google and other major search engines now include videos in search results. A company that adds video to its skin care advertising efforts increases its visibility and sets its brand apart from the competition.
The new video development service includes the production of short videos that market and advertise skin care products and promote company brands. During the shopping process, consumers access and view the videos to help them make purchasing decisions. Video has the power to reach a large audience to educate, inform, and guide the purchase process.
Daniel Green, vice president of Illumination Consulting, recently spoke about the new video service offered by his company. "Our latest two video products within the skin care and beauty industry were for our client Tilth Beauty, which is a newer beauty and skin care line we have helped the investors create and launch. Video is an extremely powerful way to convey message to a large audience. With social media, YouTube, and other Internet platforms, videos have become a critical marketing and advertising component of all successful beauty and skin care lines," he noted.
Contemporary consumers use the Internet to find information about skin care products and brands. Though most skin care businesses offer Web content in text form, few have harnessed the power of video. A skin care company that jumps on the video trend before its competition will gain valuable market share. In a competitive industry like skin care, this is the easiest way to grow the business.
This skin care advertising method is available to companies of all sizes. A personalized approach to video development results in a unique video for each client and product. Clients may use video campaigns during particular seasons or run them throughout the year.
About: Illumination Consulting is a skin care business consultant specializing in developing and promoting new skin care labels and brands. The company handles all aspects of developing the brand, from logo and website design to product launch to ecommerce development, as well as all print and online advertising, including social media marketing.
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