Clients Benefit from Online Marketing Expertise of Illumination Consulting.
(prHWY.com) November 17, 2012 - La Jolla, CA -- November 16, 2012--California-based Illumination Consulting, already a leader in Web design, has taken the lead in search engine optimization practices within the skin care industry. By optimizing its website for search engines, even the smallest skin care business can capture coveted market share.
Internet marketing has become essential for skin care and beauty brands. By marketing online, a skin care business expands its audience. SEO is one of the most powerful online marketing tools because it addresses the core of the search process. Optimizing a website makes it more noticeable to search engines like Google. When consumers search for skin care products, they find the brands whose websites are optimized.
Compared to traditional media, optimization is a cost-effective marketing technique that drives value to a brand directly. A skin care company with an optimized website is indexed by major search engines. When consumers search for skin care products, the most effectively optimized site will be the first one they see.
Daniel Green, Illumination Consulting vice president of operations, discussed the power of online marketing in the beauty products industry and the role his company is playing. "We have been fortunate enough to work with most of our beauty clients in regard to online marketing. Most online campaigns are structured, deployed, and managed by our firm for our clients. Our beauty clients benefit from over a decade of online marketing experience within in their niche market. The results are powerful strategies, execution, and reached goals," he stated.
Studies show that consumers make purchases from the top five sites on search results lists, so every skin care business is competing for these spots. Corporate leaders are often unfamiliar with website optimization and this lack of knowledge can render these websites unfindable. Correctly optimizing a website requires knowing which keywords to use and the relevant techniques to combine. The result is a website that tops the results list for each relevant search.
Upstart skin care companies find that SEO and other online marketing techniques provide them with a needed edge. They use these methods to compete with major industry players. The reasonable cost of website optimization makes it affordable to skin care businesses of all sizes and the results far exceed the price.
About: Illumination Consulting is a skin care business consultant specializing in developing and promoting new skin care labels and brands. The company handles all aspects of developing the brand, from logo and website design to product launch to ecommerce development, as well as all print and online advertising, including social media marketing.
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