Multi Channel Sales Optimize Growth

(prHWY.com) September 20, 2012 - Faridabad, India -- For a retailer to optimize his business, it is imperative for him to be omnipresent. Multi channel sales will help a retailer reach the stature where he can reach out to customers wherever they wish to shop. These multi channels have given a boost to retail sales the world over and some of the newer channels are gaining significance on Indian shores as well.

Multi Channels: -

The different channels to market a product are discussed below:

Brick and mortar stores: A typical retailer would first enter the market through a brick and mortar store. It is a place where he can showcase all his products. The consumers can come and touch and feel the products, directly interact with the retailer and purchase the desired products.

These days, such stores have become the identity of the brands. Apple's Imagine stores are where you can relate the retail space to the brand identity. Most of the modern retail formats appoint store designers to understand the brand philosophy and design the store in a way that gives a feel of the brand.

E-commerce: In a world where technology has touched almost all spheres of life, retail is no exception. The biggest disadvantage of this channel is that they do not offer touch and feel of products but this factor has been easily over powered by the convenience of sitting at home and getting the delivery. The consumers are willingly choosing convenience over touch and feel of the products.

There are many players like flipkart and jabong which are entirely dependent of the e-commerce format of retail. But even the retailers with brick and mortar stores have understood the importance of e-commerce and offer their services in both the formats.

Mobile-commerce: This format is not very popular today but looking at the increasing number of mobile phone users, it is expected that very soon it will become the popular choice. Domino's and pantaloons have already identified this as an effective tool to market their products. Information regarding offers and discounts are sent on a daily or weekly basis to attract the customers even on the off days. The format in the coming days will definitely become the way forward for the retail industry. The different channels to market a product are discussed below.

Marketing push: If a retailer is present on all channels, that does not mean that his business does not require the marketing push. For any retailer to reach out to customers, marketing at the right places needs to be done to catch their eye. Multi channel marketing also works in the favour of a retailer where cross channel marketing acts as a significant tool. Multi channel marketing refers to marketing on one platform and gaining its benefit across other retail channels as well. Also marketing works at different levels and its benefits can be reaped.

So to make value additions to a retail business today, it has become increasingly important for a brand to expand its horizon. Multi channel sales in a business proposition that will definitely add to the profits of a brand.

For more information related to this multi channel marketing please visit: indianretailer.com

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