Google Plus in the Limelight

(prHWY.com) July 11, 2012 - candan, Canada -- Google+ launched as an invitation-only "project" on June 28 -- just five and a half months ago. It opened to the public Sept. 20, less than three months ago. From the beginning, Google+ had already integrated features that were available elsewhere as products. Hangouts, for example, offers most of the functionality of Skype. Google+ also came integrated with Picasa, a photo management service that Google acquired in 2004. Google+ also incorporated, to some degree, Google's Gmail application, as well as chat. The Sparks feature represented a partial integration of Google News. But since the launch, Google has "integrated" a dozen more major products into Google+, turning them into de facto features. This process starts with a minor integration and evolves into a major one. The +1 button, which preceded Google+, was integrated into the service Aug. 24. When you find a +1 button on any website, clicking it offers a share box for publishing a link on Google+. These +1 shares are called "Snippets" by Google. The company integrated Google Maps on Sept. 14, adding Snippets from that service for publishing on Google+. Maps users can share Snippets of driving directions, hotel information, and other Maps data with their Google+ circles from Maps. On Sept. 20, Google announced the ability to do Google Docs screen-sharing on Google+ Hangouts. It also announced a Search capability, which appears to be a subset of Google Search and which uses all the standard Google Search operators for finding posts on Google+. Google announced that Chrome apps were getting the Google+ treatment Oct. 25. When Plus members review apps, their profiles are linked from the review. Google will not only complete the 12 products it has already started to integrate, but it will fully integrate other products, like Google Earth, Blogger, Calendar, Docs, Latitude, Wallet, Product Search, Books, Voice, Places and others.

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