While the primary work of an advertising agency is to develop advertisements for print, radio, television, the internet and various social media, it is a media agency which actually pulls and puts together the advertising campaign for a product.
(prHWY.com) June 1, 2012 - Alpharetta, GA, GA -- ATLANTA, USA, 1st June, 2012 - What an advertising agency is and what it does is very well-known, but most people may still ask, "What is a media agency?"
When the question is posed as to what is a media agency?, we can mention that the first and foremost work of a media agency is to serve as a link between the advertisers and the owners of various media property. The primary function of a media agency is to buy media space (also called "spots") from the media houses in bulk and then retail them out to advertisers. The advantages offered by this are very simple but the overall financial impact is huge.
1. By buying media space in bulk, a media agency guarantees the sale of advertising space to that particular media, so instead of chasing for advertisements, the media house is able to focus on its core function which is content development. When the content developed by the media house is good and becomes popular with the public, it automatically attracts advertisers. Therefore, a media agency may be said to be a cog that turns a virtuous wheel.
2. For advertisers, the media agency is able to give them advertising space at much cheaper prices for which they would have otherwise obtained by negotiating directly with the media houses. So, what is a media buying agency but a wholesaler which buys media in bulk and at a discount and then distributes the media space to individual advertisers and even passes on a part of the discount to them?
This is the core function of a media agency.
When asked what a media agency is, Media Brokers International lists out the following functions that media agencies currently perform:
1. Understand the product, service or idea which an advertiser is trying to promote and also the business environment in which the advertiser operates.
2. Chart out an advertisement or promotion strategy using various media buying channels based on the above understanding so that the intended customers receive the communication which is being sent out to them by the advertiser.
3. Reviewing the effectiveness of the advertisement campaign and making changes where needed.
4. Providing feedback and inputs to the advertiser so as to make the campaign better and stronger.
5. Ensuring that the advertising campaign remains on budget and is profitable for the advertiser.
To run an effective media campaign, it is important to first understand what is a media agency and then opt for a known name with a strong reputation for driving sharp campaigns which provide a good return on investment.
About Us:
Media Brokers International, a media agency with over twenty years of experience in this field and was also nominated as one of the Top 50 Media Companies by Industry, Inc. Magazine, states that in the current scenario the role of a media agency has expanded to much more than just being a buyer and seller of advertising space.
Media Brokers International is one of the top media agencies in the company who have strong ties of business fidelity with all the large media houses in the company. It has driven large campaigns for some of the biggest advertisers in the world with astounding success. It may be confidently said in response to what is a media agency - Media Brokers International.
For more details on Media Brokers International please visit:
www.media-brokers.com
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