Celebrate summer with a contemporary swimwear collection that caters for active children 0-14 years. This delightful holiday range includes quality, sun safe swimwear and caftans that are colourful, funky and fun!
(prHWY.com) February 28, 2012 - Australia, Australia -- Celebrate summer with a contemporary swimwear collection that caters for active children 0-14 years. This delightful holiday range includes quality, sun safe swimwear and caftans that are colourful, funky and fun!
Sun Emporium launches the 2012 collection in time for the first wave of summer! Increased demand has seen expanded distribution with the range now available in selected children's boutiques across the US and Europe.
Children love summer as the season ushers in hot weather - meaning longer days spent in and around water! Young children need special protection during summer as they do not understand the dangers of UV radiation.
Many countries around the world are now reflecting the Australian experience where sun protection has been a national health priority for more than 20 years.
Children need to have a small amount of sun exposure as this assists healthy development - research indicates this can be as little as 10-15 minutes daily. However a child's skin can burn very quickly, even in the shade, so taking additional care in the sun is essential.
A child has more fragile skin than an adult and does not have all the defence mechanisms fully developed. So protecting it against the sun is absolutely essential. Research indicates that skin records all the damage that occurs during childhood. This damage is accumulative and irreversible.
Childhood is the greatest period of sun exposure - Australian research indicates that 80% of lifetime sun exposure occurs before age 18.
Parents, more than ever, are aware of the effects of exposure to the harsh summer sun. Keeping children safe in the sun is now a priority making sun protection an important part of every summer.
Ensure your water baby is ready for fun in the sun - wrap them in superior UPF 50+ protection with Sun Emporium swimwear. The collection features summer swim essentials including rash shirts and matching separates, one piece suits, bikinis, caftans, boardshorts, swim nappy's and hats.
As an Australian company Sun Emporium is passionate about protecting children from the sun - we understand the need for sun protection that parents love and that kids can have fun in!
About Sun Emporium
Sun Emporium is an Australian fashion swimwear label creating beautiful swimwear for babies and children. Designer Sally Michael centres her philosophy on creating contemporary swimwear that offers excellent UV sun protection to delicate young skin. Youthful innocence is reflected in gorgeous prints in colors that pop! Summer sun, sand and surf essentials available now at
www.SunEmporium.com
For further Media Information, images and prices please contact:
admin@sunemporium.com
www.sunemporium.com
Phone: 61 07 5597 0005
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