Matts & Davidson Provides organic Search Engine Optimization and Web Designing Firm NY.

(prHWY.com) February 24, 2012 - New York, NY -- Our Services

Web designing firm New York, web designing firm NY, web designing Westchester NY, ecommerce consulting Connecticut, search engine reputation management New York, search engine reputation management NY, Matts & Davidson inc, SERM New York, organic search engine optimization New York, organic search engine optimization NY, SEO Optimization NY, search engine optimization New York, SEO in New York, Seo New York, SMO NY, Web Developers New York, Social Networking New York.

The difference Between PPC and SEO

Due to the high increase of Pay per Click Advertising many advertisers are questioning the value and wondering if there is an alternative.
More and more advertisers are looking to the mystical world of search engine optimization. The tables have turned to the hands of copywriters, content providers and video production. SEO used to take a long time to achieve any substantial results. In today's fast paced environment our brilliant
Search Engine content copywriters are achieving above normal results often in just a few weeks or months and the rankings are lasting much longer than before which translates into less expensive and more cost effective.

Every advertiser should consider allocating some of your budget from PPC to SEO, here are 5 reasons why Search Engine Optimization will deliver better quality traffic and lower your cost per lead. Search Engine Optimization is more effective than PPC.

1. You Don't Pay for Every Click

SEO had a reputation for being slow to get rolling (this is changing) once the groundwork is completed and you acquire solid rankings. You no longer pay per clicks. Think SEO and PPC like your wireless cell phone plan verses a pre paid card cell plan. The latter has you paying per every minute you are on the phone, with your wireless cell plan you can talk more knowing that you have already paid the amount for the month. SEO
Has an upfront cost and it is cheaper in the long run.

2. It runs 24 Hours per Day, 365 Days per Year

PPC can be so expensive, so to counter this many advertisers will set a daily budget. Once they have reached the limit they stop. Their presence on the search engine is over for the day, letting their competitors reap the benefits of their missed presence online.
SEO traffic is free, you don't drop from the rankings when you run out of cash, you will benefit from the traffic 24/7 365 days a year.
You will be surprised at the conversions in the perceived dead times. It will provide another stream of profitable revenue.

3. Fewer Advertisers have an SEO campaign then a PPC

The main reason PPC costs are skyrocketing is because more advertisers are doing it. This drive prices for competitive keywords higher. SEMPO states: last year USA companies spent an accumulated $1.3 Billion on SEO, compared to $9.1 Billion on PPC. To break down that data, that's 87% of budget to PPC and 11% to SEO (with the remaining 2% on other miscellaneous areas). If fewer advertisers are investing in SEO, You have a better chance of positioning your business in the organics quicker faster and cheaper. Very simply less competiton translates into you will pay less to rank well.

4. More People Click Organics than PPC

It is a fact more that there are people who never click Pay per Click ads. It is a fact that fewer people spend less time looking at PPC ads than the organic listings.
Eye tools has produced an interesting heat map which shows where people's eyes go on a standard Google search. Here are their findings as to what percentage of people see (let alone click) each entry in both the organic and paid listings:

As you can see, having a top listing on the PPC side of the search engines page for a keyphrase will get you the same number of eyeballs as an entry 6th or 7th in the organic rankings - but at a much higher cost. Dropping down to 5th spot in the paid side, and you're actually being seen by less people than any of the organic results on the page. Add into this the fact that some people have an inherent distrust for paid results, and there's a good portion of search engine users you can never reach if you insist on ignoring SEO. By reaching out to them through SEO you are potentially cashing in on a much higher return on investment from PPC alone.

5. PPC or SEO
It's about your online marketing budget and what you have allocated to PPC vs. SEO. PPC is not the cheap marketing alternative it once was. SEO provides longer term results and now deserves to get a greater piece of your online marketing budget.

Matts & Davidson, Inc.
3 Rye Ridge Plaza
Rye Brook, New York 10573
Tel. 1-800-353-8867
Tel. 1-914-220-6576
Fax 1-914-372-7860

###