Vadilal targets youth, launched 3 new products | Vadilal plans expansion to double icecream parlours.

(prHWY.com) February 14, 2012 - Ahmedabad, India -- Gujurat based icecream firm Vadilal Industries which stands second in the icecream industries in India, is planning to capture 25% share of the Rs.2,500-Crore icecream market in next two three years. Vadilal Industries MD Rajesh Gandhi said: "In next two three years, we expect our premium products such as Badabite, Flingo and Gourmet to contribute 10% to our total sales." Secondly, after this expansion and premium products launch, done with new technologies, the main target here is youth. Ahead Rs.6-Crore is spended over 45 days for the advertisement of the premium products. The firm is further looking to increase its parlour running under 'Happinezz' brand to double from current 200 in next upcoming months.

Vadilal ice creams has fascination of frozen desserts and for youth. Vadilal Icecreams Ltd. Is optimized to utilization of its extensive cold chain network. Being second largest player in ice-cream industry, it offers the widest range of ice creams and frozen desserts. To meet with the consumer demand on regular basis vadilal is filled with cups, party packs, family bricks, dollies, cones and candies. Vadilal spells quality, availability, variety and flavours as a lip smacking tastes.

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