Domino's adds folk touch to its new store opening in Ahmedabad with cultural extravaganza

(prHWY.com) July 16, 2011 - Nodia, India -- Domino's Pizza, the market leader in organized pizza home delivery segment in India, set the town of Ahmedabad abuzz on June 13, 2011 with the grand opening of its new store at Wide Angle Multiplex, Satellite Tower.

This unique launch approach of mounting a cultural extravaganza has been adopted to deliver happiness to people in the city. The store marks another milestone in Domino's Pizza's expansion plans in the region.

The various activities on the first week of the launch included Magic Show, Puppet show, Kachhi Ghodi dance, Tattoo Artist and Taro reading. On the occasion Ajay Kaul, CEO, Jubilant FoodWorks Limited said, "Domino's Pizza is doing very well across the country and in Ahmedabad as well; for us Gujarat as a State holds out great potential for in future.

Our expansion in the region is in consonance with our strategy of maintaining the leadership position in organized pizza category."

Mr. Harneet Singh Rajpal, Vice-President, Marketing, Domino's Pizza India, on the occasion said, "Domino's Pizza is very well accepted in India. We also have a good presence in Ahmedabad with DSachet-1, C.G. Road Store, Sukh Shanti Complex, Bhatta - Store, Venus Atlantis Business Park, Shivalik Yash, 132, Ring Road and PVR Talkies Stores.

Our unmatched '30 minutes or free home delivery' promise, delicious pizzas and the affordable pricing have made us more acceptable to larger population."

About Jubilant FoodWorks Limited

Jubilant FoodWorks Limited, a Jubilant Bhartia Group Company holds the Master Franchisee Rights for Domino's Pizza for India, Nepal, Sri Lanka and Bangladesh. The company has been listed on the Indian bourses recently.

Prior to Sep 24, 2009, the company was known as Domino's Pizza India Limited and underwent a name change, rest of the terms remaining the same. The promoters of the company are Mr. Shyam S Bhartia, Mr. Hari S Bhartia and Jubilant Enpro Private Ltd.

Domino's Pizza opened its first store in India in January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide network of more than 378 stores (as on 31st March, 2011) with a team of over 11,000 people. According to the India Retail Report 2009, we were the largest Pizza chain in India and the fastest growing multinational fast food chain between 2006-2007 and 2008-2009 in terms of number of stores.

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