Marketers plan to spend more on social media but still can't fit it into their overall marketing strategies
(prHWY.com) March 6, 2013 - Holly, MS -- DETROIT, March 8, 2013 - A new survey, which finds most marketers baffled by social media while planning big spending hikes in that area, is not surprising, says the developer of new social marketing software.
"The study shows the duality or yen and yang of social media. Sites like Facebook (FB) and Twitter are wildly popular, so bigger marketing budgets are no surprise," said William DiSessa of metro Detroit, owner of a new product for marketers called Social Leads Proâ„¢. "What is surprising, as evidenced by the study, is marketing firms still have a lot to learn when it comes to knowing how to market to FB and Twitter users."
A new CMO Survey* finds that social media spending, as a percentage of marketing budgets, will nearly double over the next five years. Responses from 468 top marketers in February indicate that companies are spending 8.4 percent of their budgets on social media. That number should increase to 11.5 percent over the next year, and in the next five years it will reach 21.6 percent.
While spending on social media is a simple matter, Chief Marketing Officers or CMOs admitted that their companies have not yet cracked the code on how to fully integrate social media with the rest of the firm's marketing strategy, according to a Forbes.com report** on the survey results. On a scale of 1-7, Forbes.com reported, only 9.9 percent of respondents believe that social media is "very integrated" with the firm's marketing strategy (the highest rank for the question), while 15.2 percent believe it is not integrated at all (the lowest rank for the question).
Social Leads Pro's DiSessa said CMOs and companies at large tend to treat social media as a curiosity or plaything rather than a serious tool for increasing sales.
"What companies are waiting for is a killer app to help them find and contact targeted leads among Facebook and Twitter users," DiSessa said. "That's why I developed Social Leads Pro."
The Windows software enables businesses to quickly find FB and Twitter users looking for their products or services.
Additionally, the program finds geo-targeted leads and delivers search results to your inbox on command. It also searches FB Places and returns lists of businesses by type and location. Sample FB Places searches include dentists in New York, NY or chiropractors in Las Vegas, NV. The lists generated by the program include business name, address and telephone number. The program also can find likeminded social media users with the same interests, so it can be used for more than just direct sales, he added.
"Really, the many different uses for this program are limited by one's imagination."
FB and Twitter have more than 1 billion users and 500 million users, respectively, according to StatisticsBrain.com.
"Although Facebook and Twitter
are behemoths of the online social media world, relatively few social marketing or lead generation program target these millions upon millions of global users," DiSessa said.
Social Leads Pro is a product of the iMarketing Guides marketing company, based in Holly, Michigan. The program, which sells for a monthly subscription fee of $9.95,