TORONTO LAUNCHES WORLD'S LARGEST REAL ESTATE EVENT, THE HOME & CONDO SALE AT EXCLUSIVE PRESS CONFERE

(prHWY.com) February 27, 2013 - Toronto, Canada -- Toronto -- On February 19, 2013, at the Premiere Ballroom and Convention Centre in Richmond Hill, Ontario's largest real estate event was launched: The Home & Condo Sale. Close to a thousand guests, including the country's top real estate agents, brokers, media outlets and builder-developers, packed the banquet hall to hear about the one-of-a-kind event which touches down in Toronto this April 12 - 14, 2013 at the Metro Toronto Convention Centre.

Catur Agency CEO Caroline Jeba was on hand to deliver the keynote presentation and official announcement, along with an esteemed and experienced panel of guests: Paul Golini, Executive Vice President and Co-founder of Empire Communities; Sherry Speakman, Founder of Inspired Mortgage Management Solutions; and industry specialist and real estate consultant, Mary Marrello. "Expected to draw crowds of over 20,000," Ms. Jeba began,

"the Home & Condo Sale offers an unprecedented opportunity for 200+ Canadian builders and realtors to target global and local buyers, under one roof, over a single weekend." The Home & Condo Sale is perhaps the most unique real estate sales event in history. Its mandate: celebrate and showcase the amazing choice of locations and product offerings developed by Canada's most preeminent developers, and connect buyers with endless options. Real estate professionals,

industry providers, brokers, mortgage lawyers and developers will descend under one roof to provide a one-stop-shop for over 20,000 projected buyers. Exhibitors will be able to choose from over 200 fully furnished booths at the Metro Toronto Convention Centre that will mimic their sales centres, providing a turnkey solution for a quintessential sales environment. Buyers will have first choice access to Canadian builders' inventory and special pricing. Real estate professionals will sell beyond their wildest expectations and uncover exclusive deals.

As Ms. Jeba continued, "The unique appeal doesn't stop there. The Home & Condo Sale's revolutionary marketing campaign includes a challenge that will make history: the aim to sell one billion dollars in real estate over a single weekend." Also in attendance at the February 19 lunch event were some of the largest builder developers of low-rise and hi-rise communities. Most have already signed on as exhibitors for the Home & Condo Sale, as well as boutique and custom builders from across Ontario's regions, including Durham, York,

the GTA, Niagara, Halton, Peel and more. Before wrapping up the successful launch and presentation, Caroline Jeba was pleased to reveal the participation of a special guest star: Bollywood megastar Shah Rukh Khan, who will touch down in Toronto to promote the special weekend event on April 12. Globally, Khan is considered to be one of the world's biggest movie stars, with a fan following in the billions and a net worth estimated at US $557.5 million.

His powerful public image has helped shape the campaigns of Pepsi, Nokia and Hyundai, and Khan's brand alliance with the Home & Condo Sale will attract international attention. Visit homeandcondosale.com for more details. Facebook: facebook.com/HomeAndCondoSale, Twitter: @HomeCondoSale For more information,

please contact: Builder/Exhibitor Lists & Sales: Mary Marrello,
tel. 647.968.8062,
e-mail: mary@homeandcondosale.com
General Manager: Crystal Wong,
tel. 647.896.9210,
e-mail: crystal@homeandcondosale.com
CEO: Caroline Jeba, tel: 416.628.8349 or 647.896.9210,
e-mail: caroline@caturagency.com

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