Customer Relationship Management (also referred to as CRM), is a model for managing a company's interaction with existing and future customers, which provides a 360 degree view of customer data.
(prHWY.com) February 19, 2013 - London, United Kingdom -- [For_Immediate_Release]
(Press Release - 19,Feb , 2012)-Customer Relationship Management (also referred to as CRM), is a model for managing a company's interaction with existing and future customers, which provides a 360 degree view of customer data. It involves using latest technology to automate, synchronize as well as organize customer service, technical support, sales and marketing. There are various types of CRM software, some of which are as follows:
Customer Service & Support:
CRMs can used to create, assign and manage customers' requests. One of the most suited examples is the software that is used in call center that help direct customers to agents. Moreover, these kinds of CRM are also used to identify and reward loyal customers.
Marketing:
CRM system for measuring campaigns and marketing track over multiple channels like search engines, social media, direct mail and phones. These systems are used to track responses, clicks deals and leads.
Analytics:
Sales analytics is use to monitor clients' actions & preferences and augment sales forecast which are helpful for measuring the effectiveness of the campaign. The simplest thing involves tracking of mouse clicks but predictive analysis can also be included. This is used as "buy signals" to see which prospects are likely to transact.
Small Business:
There is a misconception among small businessmen that CRM can be used by a big or corporate organization only. These can also be used by a small businessman. In such scenarios, a CRM may simply consist of a contact manager system (CMS), which integrates documents, faxes, jobs, telephones, faxes, emails and scheduling for individual accounts.
Appointments:
The primary objective of appointment CRM is to provide suitable appointment times to consumers via email or the web, which are further synchronized with the agent's or representative's calendar.
Sales Force Automation (SFA):
Sales Force Automation (SFA) as the name suggests, uses software to streamline the sales process. The core of SFA is a contact management system, which is used to record and track every stage in the sales process for each perspective client.
Social Media CRMs:
Some CRMs are basically developed to coordinate with social media websites like Facebook, Twitter, Google Plus, Linkedln along with various others in tracking and communicating with customers who share experiences and opinions about their company, products as well as services.
Along with the above mentioned categories, there are several other kinds of CRM that are widely used by various organizations in these days. If you want to implement CRM systems for your organizations, you should hire a prominent CRM consulting service provider, who have made well reputation in the market over the time.
About service connect:
Service Connect provides CRM consulting services for any industries throughout the world. Our CRM consultants are highly qualified & experienced. For More Information
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