The Case of the Slipping Website Rank Solved by Private Investigator Hired by Seattle SEO Company
Three months ago Sally Hollow's website for her home-based clothing line was ranked #3 in Google's search engine. Today, her website sits at a comfortable #10.
(prHWY.com) February 12, 2013 - Seattle, WA -- Three months ago Sally Hollow's website for her home-based clothing line was ranked #3 in Google's search engine. Today, her website sits at a comfortable #10. Not understanding how her website could have slipped in the rankings, Sally hired a private investigator.
"I couldn't understand how my website would be slipping in the search engine rankings", said Sally Hollow. "I was doing the same stuff I was before, my visitors were the same. Yet, my website was dropping in the rankings. Those rankings are important."
The private investigator hired by Sally was unable to figure out why the website was slipping in rankings, and quickly recommended another private investigator that specialized in search engine rankings.
"My private investigator recommended that I hire someone to look into why my website was slipping in the rankings", said Hollow. "He had a friend who did some PI work for a Seattle SEO company, and I figured that was the best way to go. He would find the problems right away."
The private investigator hired by the Seattle SEO company was able to conduct an investigation into what may be happening with the website. The investigation included a complete search and read-through of all content, a look at the keywords used, the number of visitors and the stats of the website.
"All of this information is vital to helping people understand why their website has a ranking that is has", said the private investigator. "I spent several days going over all this information and seeing if there was a logical reason why the website was slipping in the rankings."
It appeared in the case of Sally Hollow that the website was slipping in rankings because she was using old outdated keywords. The keywords that she used to use in her content weren't attracting the attention of the search engines.
"Even though she had the same number of visitors and the content was high quality, the search engine looked at her site differently", said the Seattle SEO company that worked with the investigator. "That is why SEO techniques need to be updated every month or so. That way the website won't slip in the rankings."
Sally Hollow is just glad that nothing weird was going on with her site. She is currently working with a
local SEO company to help her get her website back to the top of the rankings. It is estimated that it will take three to four months before that will happen.
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