Pay on Results marketing helps small businesses beat the recession.

(prHWY.com) January 22, 2013 - Cheltenham, United Kingdom -- Cheltenham; UK 21st Jan. An innovative "Pay on Results" marketing service is helping small businesses across the country beat the recession. In tough economic times, marketing budgets are being slashed and business owners are more cautious than ever about spending their hard earned cash.

Ocere, a Cheltenham headquartered company have put an end to wasted marketing budgets by coming up with a service that is completely free until results are achieved. This service is focused around cutting-edge online marketing through Google and other online portals.

So how exactly does it work?

Firstly, your business would need a website. If you don't have one then Ocere or a similar local web company can offer you a good deal. Once you have a website, then the service revolves around selecting keywords (search terms) that customers are likely to enter into Google to find your products and services. Examples could be: Pet Supplies London, Solicitors London and so on. Ocere would help you select the right keywords - and they can see how many people have been searching for your products/services online.

With the Pay on Results service you can choose as many keywords as you like. The first one (primary keyword) will be worked on free of charge forever. The secondary keywords will be worked on - but only once the primary keyword is on the first page of Google. In fact - business owners do not even need to pay anything until they reach the front page of Google! Then all they pay is a monthly fee to trigger work on the other keywords. Prices start from just Â£5 per day.

Small business are finding this a great way to guarantee a return on their marketing spend, and the service is tremendously popular - despite only being launched late in 2012.

Compared to traditional marketing (print, TV, radio) - the return on investment of online marketing is significantly higher. Also - this medium is easier to measure than a print advertisement.

The migration of small businesses to pushing their spend online is part of a wider worldwide trend. Overall, consumers are searching for products and services online, from the comfort of their own home. Consumers are also more likely to read online reviews and comparisons before making a buying decision.

Ever since it's December 2012 launch, the Pay on Results service from Ocere has proved extremely popular. Remi Ashton, who heads up the South West area commented "Everyone I speak to is looking for a way to attract more business, without the risk of spending thousands upfront. Also a lot of people who have invested in online marketing have lost money due to poor service or results - so this Pay on Results service fits their requirement very well".

Remi works at the Cheltenham office along with a dozen digital marketing professionals. Ocere has rolled out the service internationally through its European offices, and had a very positive response.

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