CGR Creative is an exceptional Charlotte web design firm providing creative and beautiful solutions to your online marketing goals.
(prHWY.com) January 3, 2013 - Charlotte, NC -- SEO is one aspect of the inbound marketing process and considered the most beneficial in the long term marketing plans of the online business or traditional business with online aspirations.
SEO is simply building your sites credibility in the eyes of search engines and the ranking systems they employ. The difference between page one and page 2 cam be 1% to 10% rise in exposure to those searching for your service. When you combine this with a big ticket item like plastic surgery the difference can be failure vs. long term success.
As I have preached before the marketing model of SEO is unlike any other with its' longevity. The expense, work and toil of working to get your website positioned on page one is a long term calculation. When considering your (ROI) Return on Investment you need to have the long term insight to see how SEO will return rewards for years after it has stopped incurring cost.
Plastic surgery is one of the many fields that has a large enough profit margin and cost per sale to make even a 1% increase in conversion calculate into huge gains over the long term. This is a low end figure of the true return most would enjoy from proper SEO and more exposure to new clients.
We have recently began working with Dr. David Klein of Renaissance Plastic Surgery of Charlotte and Concord, NC. And after the first 45 days are fast on the way to helping turn his source for new clients into a business growth machine for years to come.
Dr. Klein is located in Southern Concord just outside of Charlotte and was already doing well in searches for the more local Concord clientele. The first challenge was to get his hat in the arena of Charlotte based searches and increase his viewership. Our goal was to move the big fish to a larger pond to increase his exposure. The challenge here is that other Charlotte Plastic Surgery providers have also been vying for the highly lucrative Charlotte market. We would be entering the ring with other
Charlotte SEO Agency based plastic surgeons that have spent years, time and money to reap the financial rewards of grabbing these new customers from online marketing.
After an analysis and reword of the entire site Dr. Klein already had in place we found ourselves ranking at #19 for "Charlotte plastic surgeon" and also at #19 for the keyword "Charlotte Plastic Surgery" when typed in Google search. After another round of changes, modifications and custom coding to the Wordpress site of Dr. Klein we have now continued to surpass his established competition.
Today, January 2nd, 2013, Dr. Klein find himself at #3 for his prized keyword search of "Charlotte Plastic Surgeon" landing him on the top of Page 1 after just 30 days. The client is also ranking #11 for the search "Charlotte Plastic Surgery" which is his #2 coveted keyword search. While you often hear the disclaimer "results not typical", in this case working with Todd Kron of CGR Creative and his staff, the results most certainly are typical. Very often a site has a lot going for it but has simple mistakes that shoot the website's success in the foot. Knowing your audience, knowing your most profitable keywords and how to pursue them and knowing how to expand upon specific high converting search terms is a fast path to a larger audience.
We now move into phase 2 with our new client to expand upon on range of searches he is found for and push our page one results ahead of more competition. We have now leap-frogged more than a dozen other plastic surgeons and will begin the task of separating ourselves from the last few who have spent years solidifying their positions. With every spot we help the client climb in Google search results the number of new clients rises for this year and the next 10 years. We are thrilled with the successes of this project so far and happy for the client who had the forward thinking to know the long term value of our service. Hats off to Dr. Klein of Renaissance Plastic surgery for having a product that is easy to sell online, and hats off to my team for jumping at the chance to enjoy a mutual success with the doctor.
For more information, visit the website at:
http://cgrcreative.com
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