Implementation of Change Management

Change indeed is fundamental in life. The reality of the complexity and vagrancy in the environment (external or internal) is that organisations and individuals are constantly being pressurised to change in one form or the other.

Mumbai, India (prHWY.com) November 22, 2012 - Change could be rapid or slow, perceptible and imperceptible, minor or substantive. Pressures to change can be obvious or implicit. Managers are expected to anticipate and direct change process so that organizations can benefit from it.

Infact Pantea (n.d) of the University of Aard,Romania suggested that underlying the Lewin's Change Process model is that the change process eventually involves a learning experience as well as the expediency to abandon the "current attitudes, behaviours, or Organizational Practices".

The forces of change can sometimes be intimidating and might include forecast of changing economic conditions, changing consumer preference, technological and scientific factors, globalisation and competition, and last but not the least, changes in legal landscape.

Change management requires strategic thinking and planning, good implementation and stakeholder's consultation. The change desired must be realistic, attainable and realistic.

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Tag Words: change management, consumer preference

Categories: Business

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