Imdaad, Principal Intelligence Partner of FM Expo 2012 to showcase sustainable FM solutions during event

The company acquires eco-friendly equipment and prioritizes sustainability across all its operations

Dubai, United Arab Emirates (prHWY.com) November 5, 2012 - Dubai, UAE - November 5, 2012 - Imdaad, the leading provider of integrated facilities management solutions in the GCC, has revealed that it is showcasing a selection of Hard and Soft FM services at FM Expo 2012, being organised alongside The Big 5 in Dubai, which started today (Monday, November 5, 2012). Imdaad, which is one of the platinum sponsors of FM Expo 2012, but has taken the initiative to be named as Principle Intelligence Partner due to the vital role its playing in creating awareness on various subjects related to the FM Industry, such as waste management, recycling and many more. Therefore, Imdaad is also the exclusive sponsor of the FM Lecture Theater that has been introduced this year, complementing the company's ongoing efforts to promote greater awareness about various aspects of facilities management regionally. The FM Lecture Theater is a series of free-to-attend seminars that will feature the most important current industry topics covering standards, market analysis and trends.

During the four-day event, Imdaad will particularly be focusing on sustainable FM solutions, which are increasingly seeing a growth in demand in light of various regulations on green building practices and environmental standards introduced by governments across the region.

Validating its reputation as the solutions provider of choice in the UAE and beyond, Imdaad has built a portfolio that includes the most prestigious facilities and the most prominent landmark developments in the region, as well as a client base comprising of leading multinationals. The company's diverse project portfolio underlines its broad expertise and strong presence across key segments such as commercial/residential, malls, retail, community developments, government, leisure facilities, banking institutions and education.

Jamal Abdulla Lootah, CEO, Imdaad, said: "The FM Expo is one of the most highly-awaited industry events that cater to the specific needs of facilities management companies and professionals in the region. As the Principal Intelligence Partner of the event this year we are keen on leveraging the excellent networking platform it presents to further boost our visibility and conduct meaningful interactions with our customers and business partners. Moreover, our support to the FM Lecture Theater is in line with our underlining goal of creating greater awareness about facilities management, especially in the GCC where FM is still evolving."

Imdaad has gained a strong reputation in the region as an adopter and implementer of the latest FM technologies and practices. The company acquires eco-friendly equipment and prioritizes sustainability across all its operations. It also conducts recycling training for its clients, corporate partners and staff, in addition to providing free recycling bins in certain projects where it handles waste management and collection service.

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