The Meta Description Tag

The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.

Mississauga, Canada (prHWY.com) October 15, 2012 - The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.


What Is the Meta Description Tag?


It's a snippet of HTML code that belongs inside the section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.


The proper syntax for this HTML tag is:





If you're using a content management system (CMS), look for a field to fill out that's called Meta Description, or possibly just "Description."


Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal.


In other words, whether you use your important keyword phrases in your Meta description tag or not, the position of your page in the search engine results will not be affected. So in terms of rankings, you could easily leave it out altogether.


But should you?


There are 3 important ways that Meta descriptions are being used today that make them an important part of your SEO and overall online marketing strategy:

1. They can be used as the description (or part of the description) of your page if it shows up in the search results.
2. They are often used as part of the descriptive information for your pages when Google shows "extended sitelinks" for your site.
3. They are often used as the default description in social media marketing links such as Facebook and Google+.

Let's look at each of these in more detail.


1. Meta Descriptions in the Search Results


People often think that whatever they put in their Meta description tag will be the default description that the search engines use under the clickable link to their site in the search results.
While this is sometimes true, it's not always the case.


Currently, if you're searching for a site by its URL (for example www.highrankings.com) Google tends to use the first 20 to 25 words of your Meta description as the default description in the search engine result pages (SERP). However, if you have a listing at DMOZ, also known as the Open Directory Project (ODP) and are not using the "noodp" tag, they may default to that description instead. (Do a search at Google for www.amazon.com to see an example.)


Bing and Yahoo!, on the other hand, don't always default to the Meta description tag for URL searches. Sometimes they do, and sometimes they don't. A search for www.highrankings.com at Bing or Yahoo! shows content from my home page as the description rather than the contents of my Meta description tag...



Company: Electro Computer Warehouse


Address: 1575 Sis met Rd, Unit # 1 & 2 Mississauga, ON - L4W 1P9


Zip code: L4W 1P9


Contact person: Marcus Wellington


Phone: 905-290-0677


Email: micclark43@yahoo.com


More information can be found online at: http://www.electrocomputerwarehouse.com

###

Tag Words: cheap computers

Categories: Computers

Link To This Press Release:

URL HTML Code