Carrera fuels "Jump into the sun with Carrera 6000" campaign with Ubiquitous taxi advertising

Carrera turns to iconic London taxis for vintage design collection

London, United Kingdom (prHWY.com) October 9, 2012 - 14th May 2012, LONDON, UK - Carrera, the international and iconic eyewear brand produced by Safilo Group, has today launched a campaign with the UK's leading taxi advertising company Ubiquitous, to promote its latest Carrera 6000 sunglasses - a reinterpretation of a vintage Carrera style.

400 taxis with SuperSide adverts depicting the new sunglasses will run as part of the brand's wider 'Jump into the Sun' campaign across London, where Carrera is aiming to attract the attention of cosmopolitan Londoners and international visitors who will be in the capital this summer.

To further propel the campaign, all drivers of the taxi fleet have been briefed about the Carrera brand and the new Carrera 6000 model, so they are able to answer any questions that passengers might have, including information about where the glasses can be purchased. In addition, any receipts issued for passengers will also feature Carrera branding.

By working with Ubiquitous CARRERA is able to link the very essence of the brand by promoting it on one of London's most iconic symbols - the black taxi. The fleet of Carrera branded taxis will reach a broad audience, while simultaneously providing an individual experience; a perfect fit for our 'Jump into the Sun' campaign which will also include Bus advertising as well as an extensive social media campaign.

Created using Optyl, a non-allergenic, heat-resistant material and registered trademark of Safilo, that creates a durable, lightweight and extremely comfortable product. The Carrera 6000 is a unisex model available in 14 different colour variants with an innovative soft touch effect and original, highly distinctive wavy sides. The sunglasses are available in major retail outlets across UK & Ireland.

Andrew Barnett, Managing Director, Ubiquitous added: "Carrera is using a variety of taxi advertising mechanisms to capture the attention of Londoners and the capital's tourists as we ready ourselves for the summer sun. Not only has Carerra used SuperSides across a large fleet of taxis to guarantee widespread coverage, they're also issuing take-home receipts and have briefed our drivers so that they're able to engage passengers with the brand. This helps ensure that the 'Jump into the Sun' campaign secures as intimate and personable brand experience for consumers as possible."

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Tag Words: black taxi advertising, taxi advertising uk, black cab advertising, cab advertising, taxi advertising

Categories: Advertising

Press Release Contact
Ubiquitious IConsonicons
www.ubiquitoustaxis.com
Eastgate House
16-19 Eastcastle Street
London, W1W 8DA
T : 020 7291 3700
F : 020 7291 3729

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