The Future Lies within Text Message Marketing

There are many different types of mobile marketing, however - text message marketing is most definitely what everyone is talking about. Cell phones are not just for a select few, nowadays - everyone has one!

San Diego, CA (prHWY.com) September 6, 2012 - There are many different types of mobile marketing, however - text message marketing is most definitely what everyone is talking about. Cell phones are not just for a select few, nowadays - everyone has one! It is a fact that more and more people each day rely on their phone for so many different parts of daily life. Phones aren't just for talking into anymore, they are used for music, photos, research, directions, social media . . . the list goes on. Above all, text messaging has become a major way people are communicating. Even those without smart phones are able to text - the immediacy, simplicity and convenience of a text message has not gone unnoticed by the marketing industry.

There are parts of mobile technology that are not a good fit for a number of companies. Certain apps out there can be hard to apply, difficult to understand, or not quite developed enough to be involved in a business' marketing plan. However this is not true about text messaging. Text messages are basic. Text messaging or SMS - which stands for Short Message Service - is a standard feature, which enables a cell phone to send and receive messages.

There are two ways to apply text messages to marketing. The first is sometimes referred to as a Text Blast - or sending a message out to a mass of consumers. These people will come from a customer or client database, and they will have voluntarily added themselves to the list by opting in as a mobile subscriber. The second way to apply text messaging to a marketing plan is to encourage a customer to text-in for information. Typically this is where a business would incorporate a "keyword" and use a short code.

For example, "Text MONDAY to 96000 for half-price on your order!" The business will send a generated response to the consumer with a mobile coupon - while adding the person to their database for future marketing messages. Using both of these techniques in a variety of ways will allow for a lot of flexibility in marketing efforts. The best way to grasp a full understanding of how text message marketing works, and how to properly apply it to your business - is to connect with an established SMS provider. Social Fuse has a fantastic reputation, known for their easy-to-use interface and versatile tutorial videos.

Lately, text message technology has advanced into something called MMS, or Multimedia Messaging Service. This is an upgraded version of SMS, where messages are not limited to text, they can also include pictures or videos. Not all phones have this capability, but this leads us into a whole new dimension of text message marketing possibilities.

Visit: http://www.socialfuse.com/

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Tag Words: text marketing

Categories: Advertising

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