Text Message for Restaurants - Beyond Marketing

Text messaging campaigns are so inexpensive to run, restaurants can consider using the technology not only for marketing - but also for employee relationships.

San Diego, CA (prHWY.com) September 3, 2012 - The use of Text Message for Restaurant marketing shows great promise in the future. Text messaging is the most popular form of communication. It makes perfect sense to reach people in the most effective way possible, right? Using text message marketing to connect with customers is getting a lot of attention these days, and this isn't just a fad. We can count on seeing this form of marketing become mainstream in the near future. In fact, it works so well bridging the gap between business owners and consumers - why not apply this technology to employee communication?

A text message is simple. It is an instantaneous way to send a quick message to someone. Obviously we are all aware of how convenient it is to text, it can be done anywhere - at any time. Nowadays, we don't even think about it - it's a natural reaction to reach for your cell phone when you have a question for a co-worker, when you have a joke for your brother, or when you want to confirm plans with a friend. Restaurants are starting to tap into the ease of text messaging to apply their marketing campaigns. They can let customers know about food and drink specials. They can notify guests about upcoming events. They can even send deals to loyal diners when it's time for a birthday or anniversary. There are so many possibilities to explore in SMS marketing - for practically any sort of business, large or small.

Text messaging campaigns are so inexpensive to run, restaurants can consider using the technology not only for marketing - but also for employee relationships. Here is how it would work:

The Restaurant Manager can set up an employee database, with all of the establishment's employees phone numbers logged. From here, the Manager can text schedule updates, holiday hour changes, and product status. Instead of posting a weekly schedule of shifts on a bulletin board, employees can receive a text notification to check their email to view their schedule. This eliminates any last minute shift switches, or the risk of an employee not having the opportunity to see the schedule right away if they aren't present when it is posted. This will certainly go over well amongst a restaurant staff - it will be so much easier to plan days off or vacations! The restaurant can also notify their staff if hours of operations will be changing due to a holiday or special event. Plus, a manager can call a staff meeting in a flash. Servers use text to plan their post-shift activities - why not use text messaging to control pre-shift prep also?

Imagine how much smoother a restaurant can operate by tapping into the text message resource to communicate with the staff, as well as optimizing marketing plans.

Visit: http://www.socialfuse.com/industries/restaurants/

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Tag Words: text estaurants

Categories: Advertising

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