Peachtree Spine Integrates Social Media Marketing Into Back Pain Education Strategy
Using the power of social media, Peachtree Spine Physicians seeks to educate the public on back pain, spinal conditions, and the treatment options provided by physiatry.

Through the use of a corporate blog, a Facebook page and a Twitter account, Peachtree Spine hopes to educate its patients, and the general public, on the origins of back pain and how the physical medicine and rehabilitation treatment options encompassed by physiatry can help to alleviate it. The channels will address topics including specific back pain conditions, techniques for managing and preventing back pain, and what to expect at appointments with physiatrists. They will also serve as open forums where people can ask questions about their back pain and receive answers directly from Peachtree Spine's expert team of medical doctors.
Physiatry has been recognized as a medical specialty by the American Medical Association since 1946, but the general public, and even other physicians, tend to have a limited understanding of the non-invasive, rehabilitative medicine provided by physiatrists.
"Low back pain is one of the most common reasons to visit a doctor's office in the United States; however, very few patients ever see a physiatrist, often seeking out a chiropractor or even a surgeon first, because they do not know that there are medical doctors who specialize in diagnosing and treating pain," explained Dr. Jeffrey S. Grossman, M.D., a non-surgical lumbar and cervical specialist with Peachtree Spine Physicians. "With the integration of social media into our marketing efforts, we are hoping to bring awareness to the field of physiatry, as well as general back pain education for our patients, the public and even the medical community as a whole."
Dr. Grossman further explained that the more education his back pain patients have about their diagnoses, the more success he has in treating them and helping them understand how to prevent any recurrence. Peachtree Spine's new blog and social media presence further testifies the practice's commitment to quality patient care.
To access and join Peachtree Spine Physicians' social network, patients can visit the practice's homepage for quick links to each page.
About Peachtree Spine Physicians
Peachtree Spine Physicians is an independent Physiatry practice with a focus on treating back pain and back and neck disorders. Through the use of conservative, non-surgical back treatments including interventional spinal procedures such as fluoroscopically guided injections, the medical doctors at Peachtree Spine seek to reduce pain and restore the functionality and quality of each patient's life. Dedicated to serving the Atlanta metro area, Peachtree Spine has a primary location on Peachtree Dunwoody Road in Atlanta as well as five additional offices in Decatur, Gwinnett, Johns Creek, Marietta and South Atlanta. For more information, please call 404-843-3323 or visit www.peachtreespine.com.
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Tag Words:
back pain
Categories: Medical