Fulfilling the Touch Market's Diverse Demands

As user requirements are rather diverse, no specific touch technology is able to monopolize or dominate the industry.

Chengdu, China (prHWY.com) August 27, 2012 - With the rapid increase in sales volume and the huge market potential, touch technology has become one of the hottest industries and is attracting substantial investments in terms of funds, technologies and talents, to extend touch technological frontiers and produce more varied touch products. As user requirements are rather diverse, no specific touch technology is able to monopolize or dominate the industry.

The touch display size could be 5-inch or smaller as in a typical smartphone, and 50-inch or larger as in interactive digital signage. Smartphones and tablet PCs prefer projected capacitive. POS machines choose 5-wire resistive. And interactive digital signage adopts infrared or optical touch. There is no single touch technology that can effectively facilitate the applications in such a broad spectrum of touch display sizes.

Touch devices or equipment may be deployed in various environments and therefore, have to undergo tests to meet standards for all kinds of extreme conditions. In places with heavy human traffic, the touch screen must weather against heavy workload. For cash dealing equipment, such as ATMs, the touch screen must be tough enough to withstand vandalism. In outdoor applications, the touch screen must be properly sealed against dust invasion and water seepage. In some cases, the equipment may be exposed to extreme temperatures, humidity, or electromagnetic interference. Hence, the touch screen must have high environmental adaptability.

Since the touch screen is the only part of any touch product that the consumer sees, its physical appearance will determine the overall product's aesthetics. As an edge over the competition, ODMs or integrators would design and produce touch products that are aesthetically appealing, as a value-added feature to draw consumers. Not only it has to be visually striking, the touch screen needs to allow for ease of integration too. High customizability, together with reproducibility, cost-effectiveness and fast lead time of the touch screen; will enable differentiated touch products to be produced in accordance to customers' requirements. With the increasing demands of customer's diverse requirements, the touch industry has become rather loose and unfettered. Some touch providers aren't content with the status quo.

According to some industry watchers, one of the world leading touch providers is presently developing a new touch technology. This particular touch technology is featured with not only broad size range coverage, high level of dust proof, water proof, anti-vandal; but also high environmental adaptability, true flat appearance and superb customizability. Presumably, it can satisfy most of the customer's requirements.

Conceivably, the release of this new touch technology could be an industry game-changer and would tip the balance of the current touch market.

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Tag Words: touch technology, interactive touch

Categories: Technology

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