How to Write a Great Business Plan

All new ventures - whether they are funded by venture-capitalists or not - need to pass the same acid test. The hard truth is that the marketplace is unbiased towards everyone.

Mumbai, India (prHWY.com) August 16, 2012 - All new ventures - whether they are funded by venture-capitalists or not - need to pass the same acid test. The hard truth is that the marketplace is unbiased towards everyone. Let us ask ourselves one basic question; Do new ventures require business plans? And if they do is there is secret recipe for a successful and effective business plan?

The answer to the first question is "yes" and secondly there is not secret recipe for the successful and effective business plan. Having said that, the business plan should cover the very basic things about the market, stakeholders, finance, operations etc. Sounds Complex? Let us not make it easy. Below are some points which every business plan should answer. The links besides the points take you to some Case Study related to those points.

Nine Questions about Business every Business Plan should answer.

* Who is the new venture's target customer? Brand Positioning and Segmentation
* How does the customer make decisions about buying this product or service? Knowing Consumer Behavior
* How will the product or service be priced? Pricing Strategies
* To what degree is the product or service a compelling purchase for the customer? Product Demand
* How will the venture reach all identified customer segments? Sales and Distribution
* How much will it cost to produce and deliver the product or service? Fixed and Variable Cost
* How much does it cost to support a customer? Customer Service
* How easy is it to retain the customer? Customer Retention

For more information, you can visit the Casestudy.co.in | Business Planning

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Tag Words: sales and distribution, pricing strategies, consumer behavior, brand positioning, segmentation, case study, business plan

Categories: Business

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