Gift Card Marketing Thrives for Small Business

DynamiCard is best choice for direct mail advertising and traditional direct mail campaigns.

California, CA (prHWY.com) August 3, 2012 - Direct mail advertising is challenging. That's no secret. You can succeed with traditional direct mail campaigns if you invest the time required to learn the ropes, and avoid costly mistakes, such as sending out overly commercial sales pitches. These ommercials, usually in the form of paper postcards, often get lumped with junk mail and chucked out. However, gift card marketing, a subset of direct mail that is easier to break into, is much more promising.

Unlike paper postcards that look cheap and can scream desperation, plastic postcard mailers feature high-resolution graphics, and because they are much more durable, convey a sense of quality. You have only seconds to grab a potential shopper's attention at home, and a plastic postcard mailer stands a much better chance at making a killer first impression.

Although these plastic postcard mailers are a step above their paper counterparts, their appeal doesn't stop at the aesthetic level. Plastic gift cards are much more dynamic than other direct marketing mediums, and can feature a customer's name, as well as a barcode. DynamiCard, one of the forerunners of this innovative technology, has put this trait to good use. With their DynamiScan technology, not only do you get all of the benefits that come with an attractive, durable gift card, but you also get valuable insights into your campaign's effectiveness.

When a new customer brings your gift card back to your business, its barcode is scanned at the register, and the customer's demographic information is stored online. You can then access
this data from DynamiCard's convenient online dashboard. This means that at a glance, you can determine which demographics were the most responsive. You can then target these demographics exclusively in your next mailing.

DynamiCard's plastic postcards immediately satisfy two needs: an attractive, effective marketing vehicle, and the ability to track responsiveness. In fact, DynamiCard's proven core concept is already helping business owners realize an influx in new business from a variety of demographics. Business owners report an immediate increase in phone calls, appointments and walk-ins. Because the customized, high-resolution card is simply difficult to throw away, customers are much more likely to respond to a call to action.

These cards are remembered, and this can lead to higher retention rates, as well as higher returns. Repeat business from grateful customers is the cornerstone of a strong business. If you are considering branching out into gift card marketing, DynaniCard's sophisticated demographic tracking and reporting technology, coupled with their innovative, attractive cards can put you on the map in a big way.


Contact :

Justin Flood, Marketing Consultant
DynamiCard
Carroll Canyon Rd,
San Diego, CA - 92131
USA

Phone : 800.928.7670
Website: http://www.dynamicard.com/page/home

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Tag Words: plastic postcard, gift card marketing, plastic postcards, plastic postcard printing

Categories: Advertising

Press Release Contact
Justin Flood, Marketing Consultant
DynamiCard
Carroll Canyon Rd,
San Diego, CA - 92131
USA

Phone : 800.928.7670
Website: http://www.dynamicard.com/page/home

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