Free Ebook Helps Copywriters Craft Persuasive Sales Copy With Time-Tested Swipe

FreelanceWriting.com (http://www.freelancewriting.com) has published a complimentary eBook titled, "Swipe Files for the Lazy Copywriter" to guide copywriters in crafting engaging sales copy

Texas, TX (prHWY.com) July 24, 2012 - FreelanceWriting.com (http://www.freelancewriting.com) has published a complimentary eBook titled, "Swipe Files for the Lazy Copywriter" to guide copywriters in crafting engaging sales copy without suffering from writer's block. The 205-page eBook presents over 2,100 "swipes" of extremely useful, persuasive phrases, expressions and words to use in ads, sales letters, marketing materials, promotional e-mails, landing pages, and social networking profiles, and much more.

A "swipe file" represents a file or folder--physical or digital--that includes examples of successful sales copy. Collecting snippets of sales copy is standard practice among writers and marketers so that they have an assortment of ideas and concepts before they start future writing projects.

Brian Scott, author of the eBook, said, "During the past decade I have compiled thousands of engaging, strongly-worded headers, sub-headlines, e-mail subject lines, post scripts, and sales-clenching closers. I often rely on my own swipe folder to excite my creativity and remove writer's block."

Scott has released 2,100 of his persuasively-proven swipe files that any writer can use in their own copy and throughout their writing careers. Specific chapters contain swipes for: e-mail subject lines; headlines; article titles, sub-topic headlines; hypnotic openers; insightful benefits; trigger-action closers; etc.

Composing promotional copy for yourself or for your clients is artistically demanding--such a task requires profound attentiveness, logical thinking, and finely-tuned writing skills. In many cases copywriters grapple with writer's block to uncover the most desirable words and to organize those words in a style that transforms shoppers into first-time customers. With "Swipe Files for the Lazy Copywriter," copywriters can turn to category-specific swipes and select a handful of examples to construct their own engaging copy. Writer's block is instantly removed.

FreelanceWriting.com, founded in 1997, is a popular website for freelance writers. The website is maintained by Brian Scott, a freelance writer and business owner.

The complete eBook can be downloading for free at http://www.freelancewriting.com/ebooks/ebook-copywriters-swipe-files.php

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Tag Words: freelance writing

Categories: Advertising

Press Release Contact
Contact info.
Brian Scott, publisher 1818 Hwy 17,
Myrtle Beach SC 29578 P: 201-282-6623
e-mail: ContactFWC@FreelanceWriting.com
Website: http://www.freelancewriting.com

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