Chuck Ingersoll and brandsandtags.com Create Memorable, Meaningful Slogans and Taglines

With over 20 years of marketing, creative direction and brand strategy experience, Chuck Ingersoll brings a unique perspective to slogan creation.

New York, NY (prHWY.com) July 14, 2012 - With over 20 years of marketing, creative direction and brand strategy experience, Chuck Ingersoll brings a unique perspective to slogan creation. His expertise ranges from tagline creation ideas to brand names for products to strategic positioning for clients and companies ranging from small businesses to multinational corporations.

"David Ogilvy, the famous guru of advertising, spoke out against 'self-serving and flatulent' taglines. Chuck Ingersoll understands this as a slogan writer. His ad slogans and taglines say something special and meaningful. They differentiate, because they are crafted so that consumers are far more likely to remember them."
- Steve Rivkin, co-author of Differentiate Or Die and nationally known branding consultant.


Ingersoll notes that it is important to be realistic when creating your slogan, and not overreach or overpromise. "Your tagline needs to be resonant, congruent, and differentiating," he says. "Resonant in the sense that those few words you select as speaking for the essence of your business must stir something in your prospect audience. Congruent, because they must match the truth of your brand. And differentiating, so that people quickly understand why you or your product is different and better."

Creating catchy slogans, as Ingersoll does, happens after there is a complete understanding of what the brand stands for, what its unique selling proposition is, and ensuring that the tagline meets the resonant, congruent, differentiated criteria. This is true whether one is extending the branding via positioning for a company, product, service, or even personal branding.

About Chuck Ingersoll

With over 20 years of experience as a branding consultant and in the creation of taglines, brand names and slogans for companies, services and product slogan - for clients ranging from Kodak to Pepsi to Bud's Hots - Chuck Ingersoll understands how to create brand strategy and positioning ideas - names, slogans, taglines and beyond that achieve differentiation and benefit the bottom line.

For further information on Creative Slogans and their importance in branding, visit www.brandsandtags.com. You can contact Chuck Ingersoll at 585.746.2320 or e-mail to chucketal at aol.com for more information about his creation of slogan ideas for your organization.

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Tag Words: catchy slogans, slogan examples, slogan ideas

Categories: Advertising

Press Release Contact
Chuck Ingersoll
585.746.2320
chucketal at aol dot com

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