Internet, safe, for some actually

Comedian Louis CK conducted an experiment this past week that could change the InterWebs forever. At least, it may

candan, Canada (prHWY.com) July 9, 2012 - Comedian Louis CK conducted an experiment this past week that could change the InterWebs forever. At least, it may

change how people promote and consume content online, as well as how they feel about file swapping. Rather than

go the traditional route of signing up with a major production company to film his standup routine and sell it to HBO

or some other pay cable outlet, Louis CK decided he would produce the show himself and sell it himself, via the Web.

This is what he said in a message

To those who might wish to "torrent" this video: look, I don't really get the whole "torrent" thing....But I'd just like

you to consider this: I made this video extremely easy to use against well-informed advice. I was told that it would

be easier to torrent the way I made it, but I chose to do it this way anyway, because I want it to be easy for people

to watch and enjoy this video in any way they want without "corporate" restrictions. Please bear in mind that I am

not a company or a corporation. I'm just some guy. I paid for the production and posting of this video with my own

money. I would like to be able to post more material to the fans in this way, which makes it cheaper for the buyer and

more pleasant for me. So, please help me keep this being a good idea. The experiment in a nutshell: If you give people

a good product at a reasonable price without getting too much in their face, will they pay for it -- even if they could

finagle a free copy in other, less legal ways? The answer? Yes, they will. Four days after posting the file, the comic

posted a statement detailing what has happened so far: 110,000 legal downloads, over $500K in revenue. Minus

production expenses, a tidy profit -- though not what he would have made if he'd gone the traditional route.

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