Adobe's HTML 5, will it move?

Adobe's announcement yesterday that it is canceling development of the Flash Player for mobile devices is the most compelling evidence yet that the Flash platform's days are numbered. If you're a Web developer and still

candan, Canada (prHWY.com) July 7, 2012 - Adobe's announcement yesterday that it is canceling development of the Flash Player for mobile devices is

the most compelling evidence yet that the Flash platform's days are numbered. If you're a Web developer and still

clinging to Flash, let this be your wakeup call.

For a growing segment of the market, smartphones and tablets are already the primary means of accessing online

information services. If your Web content can't reach customers via their mobile devices, you might as well pack it in.

By that standard, Flash was a poor choice even before Adobe threw in the towel. Windows Mobile and iOS devices

never supported it. Android devices and two tablets with marginal market share -- HP's TouchPad and RIM's

BlackBerry PlayBook -- did, but mobile Flash Player performed poorly, so users would often configure their

browsers to download Flash content only when specifically requested.

Technically, Flash content is still available on mobile devices via Adobe AIR, a technology that allows developers

to bundle HTML, JavaScript, CSS, and Flash resources as stand-alone apps. But although AIR apps for Android

perform better than in-browser content, they've never been particularly popular with mobile developers. The Android

Market recently broke the 100,000-app mark, yet a search for "Adobe AIR" yields fewer than 2,000 results.

Meanwhile, Apple, Google, and Microsoft have all been busy building vertically integrated developer ecosystems,

each of which combines a mobile platform with an SDK, developer tools, and a sales channel to bring apps to market.

Adobe has nothing similar to offer Flash developers. So if you can't beat 'em, join 'em. For years, Adobe has tried

to position Flash as a superior solution for rich, interactive Web content. Yet with the advent of HTML5, even Flash on

the desktop seems like one plug-in too many. Adobe's best bet now is to quietly deprecate Flash and put all its chips

on open Web standards.

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