Approval of a new generic ADHD drug by FDA blows Shire

Adderall XR has granted an amazing business for Shire, but the advent and approval of Avantis' low priced generic medication for treating ADHD in children is a tough competitor to the Shire.

Fontana, CA (prHWY.com) June 29, 2012 - June 29, 2012 USA(Acedrugstore.com): The approval of the generic version drug for treatment of ADHD (Attention Deficit Hyperactivity Disorder) in children by the Food and Drug Administration, by ruling against Shire for its generic ADHD drug called Adderall XR is found to hit hard on the financial outcome of the company in near future.
The current approved generic ADHD medication belongs to Actavis Pharmaceuticals, which plans to implement a low priced generic version medication in the market. This verdict from the FDA's court has added more strain on Shire to cut down the prices of its ADHD drug, Adderall XR to remain in the competition, as Actavis is found to act as a tough competitor to its market value.
Till date, only two approved generic versions of ADHD drugs, Adderall XR have been circulating in the market, both of which are being marketed by the Shire pharmaceuticals. But, the inclusion of Actavis's low priced ADHD is found to cause a great impact on the financial market of the previous sole generic ADHD Pharma Company.

According to Mark Clark, a Deutsche Bank analyst the financial impact created by Actavis' generic Adderall XR version on the Shires' market share was expected to take place in the near term, since it was believed that Actavis' generic version may reach the market only in the early next year.
One of the main reasons for the rapid economic as well as social growth of the Shire is its successful drug marketing strategy, which is mainly aimed at ADHD medications. The recent implications of this drastic progressing pharma company are in the area of diverse and new clinical research fields.
It has currently set his target on development of drugs related to rare clinical disorders, which has become an area of emerging interest of most of the pharma sectors.
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Tag Words: adhd

Categories: Health

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