McAfee Secure vs Trust Guard Split Test Confirms Trust Guard's Edge in Conversion Rates

In the recent McAfee Secure vs Trust Guard split test, Trust Guard's increase conversion beats McAfee Secure by 2.5 times. This simply shows that for every sale McAfee brought in,

Ogden, UT (prHWY.com) June 28, 2012 - In the recent McAfee Secure vs Trust Guard split test, Trust Guard's increase conversion beats McAfee Secure by 2.5 times. This simply shows that for every sale McAfee brought in, Trust Guard seal could easily generate two and a half more sales for the company. The test result would have been better if visitors saw the Trust Guard seal on top of other pages of the site.

McAfee Secure vs Trust Guard split test was done to know which of the two companies is converting more of the website traffic into buyers. Split testing involves creating two or more version of the page that is tested with each one slightly different from the other. In this case, the checkout page was utilized with one variation having Trust Guard seal at the bottom page and the other one had McAfee Secure. Traffic was split between two versions to see which one performs better.

According to the research team on the http://www.trust-guard.com/ website, based on the results of McAfee Secure vs Trust Guard split test, Trust Guard security scanned seals have better conversion rates. With the figures provided, it is easy to calculate the number of additional orders both seals would generate. Giving up extra sales because one chose McAfee seal is a lost opportunity for the company. Back in 2010, split testing was also conducted and a similar result showed Trust Guard's edge with more sales produced. Both seals were displayed at the bottom of the checkout page. Imagine the number of conversion increasing if visitors saw the Trust Guard seals on multiple pages of the website.

When shopping online, visitors are concerned over the privacy of information, security and legitimacy of the website. When visitors see that the website has been scanned, evaluated and verified by an approved third party, issues are quickly resolved. Customer's trust and confidence is enhanced because he or she feels safe and protected from fraud and identity theft. This signals the good public reputation of the website as customers take action to buy from the site. With Trust Guard's security scanned seals, increase sales is a proven fact.

At Trust Guard, excellent products and services are provided at the best value and guarantee available. All Trust Guard seals are priced the lowest in the market with discounts and bonuses provided. Customers enjoy 50% or more in savings by opting for the Trust Guard advantage. A 60 day double money back guarantee is assured for those who run a split test within Trust Guard's specified criteria. If the results do not show an increase in conversion within 60 days, the company guarantees to "double your money back".

About

Trust Guard is a division of Global Marketing Strategies LLC. (GMS) - An eCommerce and Search Engine Optimization (SEO) company with over 15 years of online sales and marketing experience. Trust Guard specializes in Website Security, Privacy, and Business Verification Seals that build customer trust and loyalty, increase online sales, and improve website credibility. Trust Guard also offers PCI Compliant security scanning that checks for over 45,400 vulnerabilities hackers might use to compromise websites.

Contact

Trust Guard
298 24th St. #470
Ogden, UT 84401
Phone 1-877-848-2731
Website http://www.trust-guard.com/
You Tube http://youtu.be/F2MyWeMHVcI

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Tag Words: trust guard split test

Categories: Software

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