Buytech Computer Store Opens in Volatile Online Market
Buytech is looking forward to the challenge of selling online in a saturated market. Buytech stands out with impeccable customer service and cheap and cheerful marketing.
Buytech.com.au launched this week, and its business model is based on the latest national research which shows the only recent growth in software and hardware sales via the internet.
'The average small to medium enterprise (SME) spent $9,700 last year, compared to $18,800 the year before,' said Director, Heather Gilmore.
'That is a cut by almost half, and while the figures aren't good, Buytech has found the right opportunity in a declining market.
'The research, conducted by Sensis*, showed the only area where there was an increase in procurement was online - so that's where the company headed.
'On average, SMEs that purchased online reported that they placed 34 per cent of their total procurement online which was up four per cent,' which is encouraging.
'Buytech also makes sure to keep business local, as 60 per cent of other small businesses said they mainly sold to customers in their city or town.'
Ms Gilmore said Buytech.com.au is looking forward to the challenge of selling online in an already saturated market.
'The company stands out with impeccable customer service and cheap and cheerful marketing,' she said.
'Buytech stands by its products, yet as they are distributed straight from the wholesaler the focus is on the customer experience.'
'Like many Inner West businesses Buytech is confident it will grow successfully and support the community now and in the long term.'
Media contact: Heather Gilmore 0400 407 515, firstname.lastname@example.org
Buytech Pty Ltd is a family company owned and operated in Lewisham, NSW. It resells brand name IT products such as laptops, hard drives, software, cables and connections, printers, ink cartridges and toners, wireless networking and office telephones.
*Sensis & reg; e-Business Report - The Online Experience of Small and Medium Enterprises 2011.
An online computer store selling brand name products for home offices and small businesses. At BuyTech, we are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalised shopping experience.
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