Television Advertisements Still the Most Effective Costs Notwithstanding

Advertising on TV offers a number of benefits to businesses by incorporating sound, images and movement to make the whole package interesting for customers. Ads capture the attention of the audience. It can start customer talking, effectively reaffir

Alpharetta, GA, GA (prHWY.com) May 22, 2012 - ATLANTA, USA, 22 May, 2012 - Numerous studies carried out by various agencies and organizations has shown that Americans spend more time engaged with the television than with any other media. Naturally, television advertisements are therefore considered to be the most effective format for mass-marketing. At the initial stages, the presumed exorbitant television advertisement costs make business organizations dither about advertising on television. Considering the fact that television brings together sight, sound and motion, which holds the attention of the audience at a time when it is the easiest to connect with them, that is during their leisure time - it is simple to see why television advertisements can get the persuasive information about a product, service or idea to the existing or potential customers at the lowest possible cost. The magic lies in the large number of eyeballs which stay glued to the television thanks to its massive reach.

At this juncture, where the global economy is going through tectonic shifts and the old order of doing business is changing at a breakneck speed, in order to assess the efficacy, it is important to understand the factors which impact television advertisement costs. The Award-winning media buying house, Media Brokers International, who has over twenty years of experience in helping their clients effectively using television media advertising, identify the following:

1. The biggest factor which impacts the cost is the time of day at which the advertisement is aired on television- known in the media circles as "day part." The audience size and profile changes during different times of the day which impacts the cost of the advertising slots. The most expensive slots are known as the prime time slots which is the time between 6 pm and 10.30 pm when the maximum number of people tune in to watch television.

2. The second most important factor is the program on which the advertisement is being sought to be aired. Popular programs or major sporting events such as the Super Bowl, which command high levels of viewership, have the more expensive advertisement slots.

3. The length of the commercial is the third factor; the longer the commercial, the higher the cost.

4. The time of the year at which the television media advertisement is being aired also has an impact on the costs. Television viewership increases during the weekends and during the holiday seasons therefore prompting the increase in spot charges by the channels and stations.

5. The final factor is the target audience. The more niche and segmented the audience, the higher the television advertisement cost.

About Us:

Media Brokers International, which has been awarded as one of the Top 25 Advertising & Marketing Service Firms by the Atlanta Business Chronicle for three consecutive years, has recently shown that the television advertisement may be used to drive up business despite the high cost outlay at the onset.
They leveraged upon their long-standing media buying relationships across the various television networks and channels across the country and worked out a strong advertising broadcasting strategy for their client, a diet food company. Media Brokers International ensured that the advertisements were run at appropriate times when the target audience was tuned in. The response to the campaign was overwhelming and the diet food company moved up to the number one slot within a quarter.

Media Broker's International works in a completely transparent manner with their clients avoiding fees, long-term contracts and hidden costs. They are one of the largest agencies for the placement of television media advertisement in the country. They have the experience and expertise to strategize the advertising in such a manner that television advertisement costs prove to be economical for the advertisers.

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Tag Words: television advertisement

Categories: Advertising

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Media Brokers International, Inc.
11720 Amberpark Drive, Ste. 600
Alpharetta, GA 30009
Phone:678.514.6200
Fax:678.514.6299
Email:Info@Media-Brokers.com

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