Local SEO Strategies

Google Places are the lettered results that appear with a map in the search results. There's a good chance that Google has already created a Places page for your company from the information it has gleaned from the web.

london, Ukraine (prHWY.com) May 18, 2012 - If your business only targets people in your town or local area, it makes sense for you to use local SEO strategies rather than competing with national or even international companies. Whilst a lot of the Local seo strategies are similar to the ones that would be used by larger companies, there are some areas where a local company has a distinct advantage. Here are some of the Local seo strategies you should be using.

Make sure your Google Places listing is claimed

Google Places are the lettered results that appear with a map in the search results. There's a good chance that Google has already created a Places page for your company from the information it has gleaned from the web.

If the listing says "Owner-verified listing" then someone in your company has already claimed the page and you should be able to log into Google and make any necessary changes.

Google provide a very good video showing you how to get the best from your Places page. If you can spare the approximately 45 minutes to watch it and then roughly the same amount of time to implement the suggestions, then it's time well spent.

Think of this page as an editorial feature on your company. Don't make the description selly.

But do make sure that you complete all the sections. These pages are scored by computer and it can't give you a score for a section you haven't edited. It also can't give you full marks if you haven't used all the options within a section. This means that your competitor with 10 photos and 5 videos automatically has an advantage over your listing with just one of each.

Encourage reviews

Most people don't leave a review unless they have had bad service or a bad experience. It's just the way us Brits tend to be.

So you need to work out a system to get positive reviews from your clients. Encourage them to go to your Google Places page and leave a review with a high number of stars. You might decide to offer them an ethical bribe to do this. Maybe a gift or a small discount - whatever works best for you and your customers.

The important thing is that these reviews are made by different people (Google keeps track of lots of things other than name and email address) and that the words are theirs, not yours.

Get listed in other local directories

Local directories for you town or neighbourhood are normally edited by local people. This sets them ahead of the national directories like Yell or FreeIndex. Both have their place but usually your time is best spent making sure that you're in the relevant section of as many local directories as possible.

Keep the business name and phone number the same throughout - Google uses these as another confirmation that your business is real.

If the local directories have a review system, again it's worth encouraging your customers to leave reviews in these directories.


Contact us,
Level 4, 51 Queen Street
Melbourne, Victoria
3000 Australia
Who to call:
Australia
Tel: 1300 663 995
Fax: (03) 9670 4072
Website:
http://www.localseopro.com.au/

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Tag Words: seo

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