Sen. John McCain Inspires 'Human Google' for Technophobe Seniors

Millennial Entrepreneur Launches Internet-Search Services Company to Provide Technophobe Boomers and Seniors 24/7 Easy Access to Web-Based Information and Resources
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Pompano Beach, FL ( May 14, 2010 - Thanks to the innovation and entrepreneurial spirit of a Florida-based millennial, the web is now just a phone call away for seniors, baby boomers and others who may have been left behind in the Information Age. Netcrossers, a newly launched Internet-search service, now makes web-based tools and information accessible to those without a home computer, high-speed internet access or the savvy or know-how to search the web quickly and efficiently. Designed to be the nation's premiere web research concierge, Netcrossers makes accessing resources in the Information Age easier and more convenient than ever before.

The idea for Netcrossers was first hatched by Morey Wright, age 26, during his tenure in the financial industry. An 83-year-old client mentioned in passing that he'd been having difficulty locating a much-needed part for his vehicle. Wright searched the web and found the part his client had spent weeks looking for in a matter of minutes. From that point on, Wright noticed that his client seldom called for banking assistance, but called regularly for help searching the web for anything from driving directions and stock quotes to airline ticket prices. Later, when Sen. John McCain came under fire for being a technophobe and his brother called 911 to inquire about traffic conditions, Wright became committed to launching a solution for aging adults struggling to transition to the web.

"The U.S. has a large aging population that didn't spend their life searching through links and apps to find everyday information, and in a society that's almost completely reliant on the Internet, this segment of the population is quickly being left behind," said Morey Wright, founder and chief executive officer. "Our business model is essentially a 'human Google.' And our goal is to help seniors and other consumers who may not be as tech savvy as the rest of the population access information online anytime they need to."

According to the Pew Internet & American Life Project, only 38 percent of U.S. adults age 65 and older are online, compared to 74 percent of the general population. Barriers to seniors accessing the web and becoming more engaged in online trends include lack of interest, lack of access to a computer and high-speed Internet, and fears related to privacy, safety and online scams.

Netcrossers helps seniors overcome these barriers by giving them 24/7 access to a live, U.S.-based web specialist or 'Crosser' via phone. Upon subscribing to the service, users can contact a 'Crosser' at any time and from anywhere for assistance with Internet searches and other online needs. Common search requests include business listings, stock quotes, sports scores, news headlines, driving direction, movie listings, travel information, directory assistance, weather, traffic updates and much more.

Netcrossers offers three plans, starting at $25 per month. "InfoAnywhere" is ideal for accessing info on the go, and includes free directory assistance and call transfer. "WebAssist" is tailored to meet the needs of individuals with limited computer and Internet skills, and includes assistance with web searches, email and more via remote access. "All in One" includes the combined benefits of both the "InfoAnywhere" and "WebAssist" plans.

In addition to helping usher technophobes into the Information Age, Wright also plans to leverage the anticipated success of Netcrossers to create jobs in South Florida.

"I'm passionate about creating well paying tech jobs locally, especially among young people between the ages of 18-25, where the unemployment rate is almost 20 percent. My personal goal is to create at least 500 new jobs by my 30th birthday," said Wright, who turned 26 today.

For more information about Netcrossers or to sign up for the service, visit or call 800-205-5545. New subscribers will receive a membership card with a toll-free number that directly connects them to a live person anytime they need online information or assistance.

To schedule interviews and other media opportunities with Morey Wright, founder and chief executive officer of Netcrossers, send requests to pr(at)netcrossers(dot)com.

About Netcrossers

Netcrossers is an Internet-search services provider that uses live, U.S.-based agents to provide online information and assistance to non-techie individuals via phone and remote access. Privately held and located in Pompano Beach, Fla., the company was founded in 2009 by 24-year-old-entrepreneur Morey Wright after he noticed so many seniors being left behind in the Information Age. Netcrossers' highly trained representatives combine the company's proprietary iCrosser Knowledge Base with personalized service to provide customers easy access to information anytime and anywhere. Visit for more information.


Tag Words: web, boomers, technophobe, seniors, search, internet
Categories: Internet | Software

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