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Former magazine editor offers London based small businessesfree tips on how to effectively market their small businesses on the internet

London, United Kingdom (prHWY.com) May 14, 2012 - London, England -- May 14, 2012 --marketing your small business on the internet can be a tricky affair.Contrary to popular opinion it is neither cheap, nor expensive to do so. Your total investment will include your time and that of your team, the effort you put in, resources and of course, money

London based Internet Marketing Strategies blog www.ihubbusiness.co.uk gives small businesses tried and tested internet marketing tips to set them off on the right direction. Managing Editor Lola Bailey asks businesses who seek her support the right questions they need to ask of themselves and of their businesses before they proceed. She then offers internet marketing tips for the digital tactics to support each business's marketing outcomes: what, why, how, when and who. SaysLola, "There seems to me to be an over -emphasis on 'internet marketing strategies'. This isn't really what it's all about. Surely, businesses need to focus on the digital tactics to maximise their internet marketing outcomes. All we do is offer internet marketing tips and insights on how to do this".

She expands as follows:"ihubbusiness is devoted to providing a wide range of insights and tips for our small business readers. Posts are divided into categories, and readers can learn about how to attract traffic, optimise their site for the search engines, conduct search marketing, and permission based marketing. We also offer tips on how to add a little extra "va va voom" to their sites to improve metrics such as bounce rate and how to optimise their copy." Lola offers the following example: "The question I get most often is, 'How can I improve my site's ranking?' Most people understand that search engines reward "relevance" - in other words, how closely the content of a web page matches the search phrase typed in. Our aim is to help our businesses ensure that the right page from their site appears as high as possible in the rankings andthrough our blog and our mentoring service we offer internet marketing tips on how to do this. Sensible search engine optimisation involves not only getting the content right, but also structuring it in such a way that the mechanised process that the search engines use results in the best possible indexing".

Ihubbusiness.co.uk boasts access to high quality 'experts' who she is happy to call upon at short notice. Whilst Lola does not 'do marketing' for business, it is the quality of her mentoring, her availability and quick response that makes her service unique. Her experience includes blue-chip sales, market development, freelance writing, coaching and mentoring. She is also an affiliate member of the Institute of Digital Marketing and also holds a Masters degree in Human Resources Management.
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Subscribersto her internet marketing tips blog are invariably small businesses from a range of fields; from"graphic designers to charity owners". Accessibility is a unique and important aspect of Lola's services and she prides herself on being available to support her clients "almost anytime, almost anywhere". She offers an initial free consultation for those who require more in depth, mentoring services. Contact details for more information are shown below:

http://www.ihubbusiness.co.uk

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