The Relaunch of Honey Magazine - www.honeymag.net

The Relaunch of Honey Magazine - www.honeymag.net

New york, NY (prHWY.com) May 11, 2012 - New York May 10, 2012---"Honey Magazine was hugely important to me as a reader when it first debuted on newsstands in 1999, and I couldn't be more excited to be a part of its resurrection " says Elsweet Rufino, Creative Director & Brand Manager. "At a time when ethnic artists did not have magazine cover opportunities in the likes of Vogue or Glamour, during its successful six-year newsstand run, Honey was the first publication to feature on its cover celebrities such as Beyoncé, Tyra Banks, Jennifer Lopez, Mary J. Blige, Lauryn Hill, Lil' Kim, LL Cool J, and Aaliyah."

Honey aims to be a first-in-class destination website for multicultural urban women, a place where women can find up to date entertainment news, find a job or internship, and engage with the latest gossip, fashion, beauty, and lifestyle content.

"The generation that we're focusing on is mobile: they're moving, they're busy, they're working, they're studying, they're traveling," Ms. Rufino says, explaining why the relaunch of Honey as a website & quarterly printed publication makes perfect sense for its targeted demo. "They receive information is on their Blackberrys, their iPhones, their laptops, and we're changing with our audience. It wouldn't serve our audience well to just give them a monthly magazine and have them go to other sources for entertainment, information and news. It makes sense for us to follow our reader online, give them a constant fresh stream of content, and participate in the conversation that's going on there."

"Honey is a brand with significant cultural importance, one with a strong connection to an empowered audience," says Ms. Rufino. "Given the changes occurring in the print media landscape, and the new way readers are growing accustomed to consuming content, it makes sense for us to reintroduce the title and build a community with audiences in this fashion."

About Sahara Media
Located in New York City, Sahara Media, Inc. purchased Honey Magazine from Vanguard Media in 2005 after six successful years of newsstand growth amongst the 18-34 female multi-cultural market.

To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey's loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.

Honey was the first magazine to feature the largest array of multi-cultural cover models from Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauren Hill, Gabrielle Union, Jada Pinkett Smith, Lil' Kim, Boris Kodjoe and LL Cool J to Lisa Left Eye Lopez and Aaliyah.
For more information, visit www.honeymag.net.

COMPANY NAME -- Honey Magazine
COMPANY PHONE -- 1888-484-0548
URL -- http://www.honeymag.net/

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Tag Words: gossip, entertainment news

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COMPANY NAME -- Honey Magazine
COMPANY PHONE -- 1888-484-0548
URL -- http://www.honeymag.net/

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