E-Marketing of Franchise

Franchisee marketing includes advertising campaigns, commercials via television and radio, Internet advertising, public relations, and direct mail efforts.
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Scottsdale, AZ (prHWY.com) May 10, 2012 - Franchisee marketing includes advertising campaigns, commercials via television and radio, Internet advertising, public relations, and direct mail efforts. Brand recognition is widely established and on a national level. Franchisee marketing deals with this very concept of promoting the business over the several mediums available today. There are various options available in which franchisees can tailor the marketing efforts to the immediate area. Above all, it is important that franchisees know the types of customers and their specific needs in their particular locations to improve on the customer retention stats.

Franchisees marketing planners should also focus on promoting their products and services through advertising campaigns, public relations, and the Internet, latter one more commonly known as Social media marketing especially to make figures much strong for customer retention stats. In this age of virtual networking, social media marketing seems to be the perfect spot for promoting your business without requiring much of the formalities. In addition, it is critical to maintain a steady consistent customer base by the means of loyalty and reward programs so that customer retention concept may hold true.Social media marketing is the most cost-effective means of directly communicating with a specific target audience at any given day and time and it can be one of the most effective tools for a franchise business since it allows the franchise system to be more relevant with their communications using e-mail, web forms, profiles and preferences. Franchise systems can utilize the power of targeted e-mailing by directly marketing to those who give implicit permission to receive their messages in-store or online, expanding the database.

By managing which in the right practice, business owners can become more familiar with their customer base's likes and wants and help enormously on customer retention factor. Also, with the database, a franchise system can conduct split testing on offers, new products, headlines, and other tests, to that which is most received by their customers before rolling out expensive marketing tactics such as direct mail. Finally, referrals are always an important part of a marketing package. Referrals can be exchanged with other business owners or via existing clients.

As technology advances so do the styles of marketing available. One of the newer possibilities that are taking off for many companies is the use of SMS marketing. SMS marketing is exactly as the name implies. It is when you use SMS text messaging to send the same things to customers that you would send in direct mail. Customers sign up for it and they enjoy the convenience that comes with this method.

All marketing that you can try has one main focus. The goal of a marketing campaign is simply lead nurturing. It is important when you have a potential lead that you do not let it slip by. This is best accomplished by following through with one of the many marketing methods that you can try.



Tag Words: social media marketing, customer retention
Categories: Marketing

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