Earning your e-customer's trust

Business is all about the customer's comfort level Make no mistake -no matter what your product is; no matter how well established it is in the market, the deciding factor in a purchase

Sunderland, United Kingdom (prHWY.com) May 3, 2012 - Business is all about the customer's comfort level
Make no mistake -no matter what your product is; no matter how well established it is in the market, the deciding factor in a purchase is the customer's level of comfort. If brands alone could sell, how do our local vegetable vendors and stationery stores make their living? A good personal rapport is all the more important when a business is dealing with established brands. Ironically, although many like to believe that a good brand sells by itself; when it comes to the point of purchase, the customer needs no lesson about the product.

Can the online medium have a human touch?
It is the human touch of the salesman that makes the sale happen. If the human touch is the most important factor, how does it come about in the online space? Can an ecommerce business do well, since it has no salesmen cajoling the store's customers? The fundamental fact is that ecommerce retailing is for those who don't enjoy interacting with people. It is a business that runs on and is almost totally dependent on technology. If this is the reality about ecommerce, how does an ecommerce business get the human touch into its selling tactics?

Humanise technology
Ecommerce businesses run on technology. An ecommerce business is unthinkable without it. Ecommerce is to technology what fish is to water. This fact should lead us to where we started -the only way to add the human touch to an ecommerce business is to humanise through technology. An ecommerce customer looks essentially for products, but when these are offered on a communicative and forthcoming basis, trust is gained with a humanistic feel.
Ways of doing it
An ecommerce business can reach out to its customers in simple, yet effective ways. It can for instance, make its interface livelier. It can have the owner of the business introducing herself in a video that the customer gets to see when the site opens. If it feels that the owner is not very presentable, it can have a pleasant faced, glib-talking person doing it. Or it can send out mails that are addressed in a personal manner. The ecommerce business can also have lively chats in which questions can be handled smoothly.

Technology as facilitator
Technology, which brings about the business, can be harnessed better to create a greater sense of intimacy with the customer. An innovative designer can design an ecommerce website that could endear itself to the customer in terms of its look and feel. Having a voice talking about the features of the product could be one way of making the customer feel that she is interacting with a person and not with a machine. An ecommerce business needs to be intuitive and innovative in bringing about closer interaction with its customers.
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Tag Words: ecommerce, ecommerce solution

Categories: Software

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Nichepro Pvt Ltd
North East Business & Innovation Centre
Enterprise Park East,
Sunderland - SR5 2TA
United Kingdom
+44 191 574 0081, 191 574 0088
http://www.nichesuite.com/

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