The Return of the Great White Shirt

Claridge + King Debuts a New Version of their Best Selling White Shirt for Women

New York, NE (prHWY.com) May 1, 2012 - The powers that be at Claridge + King knew their new fitted white shirt for women, dubbed The Great White Shirt, was a hitlast fall when it completely sold out nationwide within weeks of its release.

Since the start customers who fell for the duo's original His is Hers® Shirt-a roomy, relaxed boyfriend-style shirt that can be worn in a myriad of ways-made repeated requests for a tailored fitted version in white. Designer LaurannClaridge and her sister Lizbeth King collaborated for nearly a year to develop the crisp, white, dart-less Great White Shirt made with 100 percent fine cotton pinpoint shirting. Appointed with engraved mother-of-pearl buttons with 4-inch single-button cuffs, 3-inch collar points that can be flipped up or down, and a men's style curved shirttail, which extends to a slightly longer back length.

Now C + K has another white shirt for women they've nicknamed The Great White Shirt, No. 2. This version although cut identically to No. 1, features a white grosgrain ribbon that runs the length of the front placket just beneath their engraved mother-of-pearl buttons, as well as down the length of each of the cuff plackets. Subtly embroidered with the Claridge + King script logo fashioned in coordinating white thread at its tail, fans of the G.W.S. now have another style to add to their collection.

The take-anywhere, go-with-nearly-anything tailored Great White Shirt can be dressed up with a pencil, even a ball skirt or dressed way, way down with well-worn jeans.Available at http://claridgeandking.com for $118 in sizes xsmall to large.

Claridge + King is a Houston based women's line of clothing inspired by menswear tailoring and fabrics. Products include the famed His is Hers® boyfriend-shirts, white shirts for women, sweaters, tees, dresses and pajamas for women. Find more at www.claridgeandking.com

Contact:

Gail Rubin
Tel: 713.524.2800
Email: gailr@studiocommunications.net

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Tag Words: his is hers shirt

Categories: Business

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