Stirring Up Hate is Risky Business

Obscenitease is the number one online gothic shop for reliable and cost-effective gothic shop, alternative clothing, offensive t-shirts, goth clothes, rock clothing, rude t shirts, metal shirts, gothic wear, and offensive shirts.

Chicago, IL (prHWY.com) May 1, 2012 - (www.obscenitease.com) I've recently had the unique opportunity to connect with Zeno Rossetti, the owner and creator of Obscenitease.com. The Obscenitease Store offers some of "the most blasphemous", "evil", and "offensive" t-shirts online. Catering to what Zeno calls 'The Underground', Obscenitease.com has been in business since 2008.

Zeno Rossetti spent over a decade of his adult life as a fundamental Christian before losing all faith in Jesus Christ through what he considers more of a "spiritual journey" than an "intellectual" one. After experiencing the pain and peace of losing all religious faith... he sought to create an offensive company geared toward reaching out to others who have experienced the same obscene loss. While I did get a chance to learn much more from Zeno on the risks of offensive business online, what really rose to the top of my list was this aspect of "risk" in a business catering to such an extreme counter culture. I've highlighted three of the most searched out questions in regards to this edgy topic.

Why do you consider running an "offensive t-shirts company"... risky business? "One thing I expected from the beginning of opening our "Anti-Christian" company back in 2008 was... persecution. In reality, I was hoping for it to bring to the light the ignorant hatred that in my mind was the start of "religious wars". The risks, however, were unknown in the beginning of my search for something extreme and unique. In the beginning, our site was being constantly hacked and shut down. We've beefed up security. Our Social Networking posts and profiles (such as multiple Facebook fan pages) have been deleted more often than I can remember. This can lead to a significant loss in connecting with customers. I don't even want to get into the risks of "hate speech" lawsuits. So much for 'free speech' eh!?"

What kind of challenges have you dealt with as running an alternative and counter culture company? "The funny thing is... our challenges have also been our greatest advantages. Our loyal and amazing fans and customers are quick to charge the battle lines... and let their voice be heard. "Don't F*ck with our friends at Obscenitease.com!!" Things like hate mail, pages getting shut down, and verbal assaults from the 'moralist' have been some of our most exciting moments and have been good for business."What have you found is the best way to deal with online haters? "First I must say that "I LOVE HATERS". They prove to me over and over that I must be doing something correctly to push their buttons in such a way to cause some tremendous verbal backlash. They merely show me their ignorance and lack of control. I simply pass on the messages to our fans, respond with a kind tone and understanding words... and move the f*ck on down the road."What kind of plans do you have for the future of your edgy satanic t-shirt company?

"Our vision is to become a bookmarked site for all kinds looking to stay in touch with The Underground alternative sub-cultures that exist. Not limiting ourselves to anti-religion... we are seeking the horror fans, metal music freaks,those into alternative sex lifestyles, serial killer fans, and... anyone else who doesn't feel that the current culture especially American has any place for these rude, evil, and offensive sinners displaying such vulgarities on a t-shirt. We are all very excited about some of the new site developments we are working on which will include an alternative culture social network, brand new offensive & political designs, and a lot more top information and company highlights from some of the most radical industries operating under the radar of "mainstream culture"."

Author Bio :

Steve Butler is the editor for obscenitease.com, it is the most comprehensive website providing consumers with necessary information on Gothic Shop such as Personalized Stickers and Rock clothing. For more information visit http://obscenitease.com/

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