Bournemouth based LexisClick Online Marketing, offers key ingredients for successful home pages.

Lexis Click Online Marketing is an independent SEO company based in Bournemouth. We're a happy motivated bunch, passionate about online solutions that deliver outstanding results for our customers.

Dorset, United Kingdom (prHWY.com) April 23, 2012 - While companies allocate a great deal of time and resource to drive visitors to their website, once there they're often left to their own devices with much less attention paid to the landing page that needs to convert them to leads and then sales.
Here at LexisClick online marketing we believe that the following key ingredients are essential if you want to develop high performing landing pages.
1 Headline: Your website needs to answer 'what does this site offer?' almost instantly - so keep your headline clear and simple.
2. Sub-headline: Your sub-headline should offer a brief description of what you do. Avoid waffle and jargon, the content should inform the reader and add value - don't just talk about yourself.
3. Benefits. Prospects want to know what you do, the benefits and advantages, and what they mean to them.
4. Primary Calls-to-action. In order to drive conversions it's important to include multiple calls-to-action above the fold. By offering two-to-three calls-to-action you will map the different stages of the buying cycle.
5. Navigation: Your visitors need a clear roadmap into your site from your homepage in order to keep your bounce rates low. Make sure your navigation is visible at the top of the page and again at the bottom and remember to keep it simple.
6. Relevant imagery. Most people are visual. Make sure you use images that illustrates what you offer, try not to use stock images as people will recognise them as such. Short videos are great too.
7. Content offer. To generate even more leads from your homepage, feature really relevant content offers, such as a whitepaper, ebook or guide. As many of the visitors to your website are not ready to buy make sure you offer a link to resources where they can learn more, so you can develop the relationship by gathering their email addresses.
8. Secondary calls-to-action. When visitors end up at the bottom of your homepage, don't forget to display calls-to-action there as well for even more lead generation opportunities. Calls to action are not just for the top of the page.
9. Testimonials. Customer feedback is a powerful indicator of trust. Include a few of your best quotes on the homepage or clear links to them.

If you'd like help with your digital marketing challenges from an agency that specialises in digital marketing please get in touch.

LexisClick is a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. We specialise in web design, SEO services, advertising, email marketing and social media marketing.

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Tag Words: web design, digital marketing company, seo services, seo, online marketing

Categories: Marketing

Press Release Contact
Lexis Click Online Marketing
Venator House
9 St Stephen's Court
15 - 17 St Stephen's Road
Bournemouth
Dorset
BH2 6LA

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