LexisClick, Bournemouth based digital marketing agency offers 5 basic rules of email testing

Lexis Click Online Marketing is an independent SEO company based in Bournemouth. We're a happy motivated bunch, passionate about online solutions that deliver outstanding results for our customers.

Dorset, United Kingdom (prHWY.com) April 23, 2012 - One of the top two ways to drive traffic to your website and landing pages is through email marketing - the other is through search. Here the team at LexisClick provides some top tips to get the most from your email marketing. Stephen Bavister MD at LexisClick says 'Although it may seem obvious, the first rule of email testing is to do it! And unless you're highly experienced we suggest you keep it simple and just run one test at a time.'
Rule #1 Improve response rates by routinely testing: A recent survey found that 58% of marketers surveyed are not optimising their email conversion rates by testing. They just guess at which email opt-in forms, subject lines, creative and landing pages work best. On average email tests can help improve lead generation campaigns by 20%. Fortunately, email testing costs next to nothing, and you may not need to involve your IT team or a designer. Some of the most powerful tests are from wording changes alone.
Rule #2 Split your list randomly: Each test list must have as similar a group of names as possible. List sources, list type and length of time a name has been on a list are all factors that will cause large differences in response rates.
Rule #3 it's critical you run all versions of your test at the same time: This means splitting your list and sending out all versions of the creative simultaneously.
Rule #4 Conduct landing page tests separately: Don't run email tests at the same time as you're testing landing pages otherwise you can cloud your results.
Rule #5 Measure results as far down the 'funnel' as possible: What is your goal for the campaign. Do you want forms completed, on-site engagement, phone calls or sales? Then make sure that you measure the goal against the email version that the respondent received.

If you'd like help with your digital marketingchallenges from an agency that specialises in digital marketing please get in touch.

LexisClick is a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. We specialise in web design, SEO services, advertising, email marketing and social media marketing

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Tag Words: online marketing, digital marketing company, email marketing

Categories: Marketing

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