Trade missions as a new open tendency for customer acquisition
More popular today becoming trade missions and b2b programs which is a new interesting direction in organization of meetings with business visitors in Russia.
What is the main idea of such services and for whom the program will be useful? Director of Master Point Company that has experience in providing such type of services to the companies all over the world for more than one year gives answers to these questions.
What is the main idea of such kind of program?
The task and main idea of the program is to help launch products and services of the company into the Russian market and to choose the most reliable suppliers from Russia. Participating in our program companies do not need to hire interpreters and marketing experts, engage managers and analytics for collecting all necessary data required to carry out the analysis of companies and get in contact with them. There is our company for these purposes, which experienced staff may complete similar but also complementary tasks.
But who is interested in this program? Is that so that only exhibitions and business trips are suitable for completion of such tasks?
First such kind of program will be interesting for foreign companies that are willing to launch their activities in Russia or CIS countries. Definitely exhibitions particularly big image expos cannot be replaced by this program, but without any doubt efficiency of participation in the exhibition increases twice or thrice. Except of image tasks and providing audience with your company information, exhibitors may hold business negotiations and presentations with prepared to the meeting interested companies. The success of further trade relations here will certainly depend on your company. Should we talk about how effectively it proves both travel time and costs?
May companies participate in the trade mission without attending an exhibition?
Of course, during difficult economic period companies, which are not going to attend an exhibition or they just cannot afford an exhibition expenses not only may, but must pay attention to trade missions. Participating in the program in combination with business trips will completely justify company`s travel time and travel expenses. Moreover if the company does not plan to visit Russia in the nearest future we offer alternative business trips arrangements for meetings directly with purchasing companies with guarantee that these meetings will take place.
How can you guarantee that meetings will be held?
In our practice it has never happened that meetings do not take place. There are times when in the virtue of exclusive company`s profile we cannot promise you a large number of meetings to take place, what is usually discussed on the brief approval stage. But efforts of our analytics and managers won't be wasted. Partner`s acquisition activities will continue for at least one month, but in some cases for even half a year. Anyway our clients are always satisfied with the results of the program and we are particularly happy because they recommend us to their partners.
Sure these conditions inspire confidence. But if there will be force-majeure cases and some companies that were planned beforehand to hold the meeting will not be able to do it?
There can be such situations. Particularly it happens often in Moscow. The reasons are many, but we have learned from experience to carry out more as it was planned and have additional companies in that case. Even if we do not have one and if the meeting has not taken place - through our or potential partner`s faults - participating company may not pay for it.
Do you perform your projects only on the territory of Russian Federation?
No, we don't. We have a comprehensive network of experts in CIS countries and may proceed with projects both in the states of the former Soviet Union and in some EU countries.
Is it the main product of «Master Point» company? Do you provide additional services for your clients?
Well, arranging a business meetings with potential partners is the main program`s goal and all major resources we spend to realize such projects. However, we understand that it is too difficult for some companies to know all ways around Russian cities and find companies that organize specialized seminars and provide transfers and accommodation, marketing support such as company stands and printing services, interpreters, even though that they have visited Russian Federation before. We are always happy to propose you all services mentioned and other support services, if required.
What can you do for the companies that entered the market and would like to have their representatives in Russia?
Surely, after meetings that have taken place companies quite often want or need to set up its own support line of new dealers/distributors. If necessary we are regularly provide assistance to companies in opening new business branches, but this process is still unprofitable. To prevent such expenses, we suggest entrusting our experts with these activities. Thereof we provide company with personal manager who performs functions of the branch of foreign corporation and provides support to the clients in Russia, according to corporate foreign policy.
It is obvious that your company completes a whole range of tasks. But is it possible that quite a small company requests your assistance for finding contacts of target clients in order to get in touch and arrange meetings with them independently?
Our company sometimes receives such inquiries and we try to pay due regard to the interests of each client and support them in their independent work with potential customers - we prepare list of target audiences and sent it to our customer. If necessary we provide assistance for such clients.
Today, services in sales promotion of your commodities in Russian market are easily accessible to almost every company irrespective of its size. In any case, before you can start using the company service, always find the time to consult "Master Point" experts offline by sending your email to firstname.lastname@example.org or by using contact form on our website www.masterpoint.org You can leave you telephone number as well and our manager will contact you.
Master Point, LLC
Tag Words: russian market, exhibition, business trip, trade missions, b2b program, business matchmaking, business meetings
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tel. +7 (925) 711-28-22
fax +7 (459) 459-23-00