A 'Brand' New Day for Locally-Owned PuroClean Water Damage Company

Sacramento, CA (Grassroots Newswire) 04/01/2012 -- PuroClean Water damage, a locally-owned and
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Ca, D.C. (prHWY.com) April 17, 2012 - Enhanced Company Brand Highlights Caring Side of Business: The 'Rescuers' Who Help Property Owners During Traumatic Times

Sacramento, CA (Grassroots Newswire) 04/01/2012 -- PuroClean Water damage, a locally-owned and operated provider of emergency restoration and remediation services, recently introduced enhancements to its brand highlighting the "compassionate" side of property damage cleanup -- the important "rescuer" role that PuroClean fulfills in communities by providing comfort and support for property owners during stressful and vulnerable times.

"Property owners and insurance agents often view our emergency service technicians like emergency service professionals or firefighters, because we play an important role in protecting communities 24 hours a day. The rescue services we offer have earned us a reputation as The Paramedics of Property Damage," said Lynsey Cameron, owner of PuroClean Water damage, serving Sacramento. "When we are called to the scene of a property disaster such as the aftermath of a fire, or a home that has been flooded, we're dealing with more than just damaged property. People's lives are shaken up, some more severely than others. While our services focus on restoring property, our mission focuses on offering comfort and peace of mind as we share our customer's traumatic experience."

The enhanced PuroClean brand evolved through strategic planning involving PuroSystems, the company's national franchise support center, and a network of franchisees from around the country. The new brand position focuses on helping both insurers and property owners understand the important "rescue" role that PuroClean plays in the community by highlighting reliability, responsiveness, professional restoration services, and compassion offered during the most vulnerable and critical moments for property owners.

"PuroClean has always been known for doing whatever it takes to ensure customer satisfaction and help relieve their stress," Cameron said. "Our newly enhanced brand image and message reflects those qualities consistently throughout the communities we serve."

The new branding was rolled out at the PuroSystems annual convention, a gathering of more than 200 PuroClean business owners and team members held August 19-22 in Nashville, TN. The new PuroClean logo, one of the more visual enhancements, was introduced to better convey the caring side of the business. While PuroClean's previous logo featured a lightening bolt and rising water, implying a service focus limited to weather-related property damage, the new logo features a house and a safety cross --signifying the property rescue element that PuroClean provides in helping property owners cope with more common, every day property losses, such as burst pipes, kitchen appliance fires and over-flowing washing machines. The rescue symbol over the home signifies how PuroClean watches over Sacramento-area homes, as well as the loved ones and sentimental possessions inside of it. The new logo will be featured on all marketing materials, as well as uniforms and newly decaled PuroClean property rescue vans.

About PuroClean

PuroClean is a property damage restoration company that offers emergency clean up, restoration, and repair services including fire and smoke damage restoration,water damage restoration flood water removal, and mold and mildew removal. PuroClean has earned the trust of property owners, insurance professionals and home service providers throughout the United States and Canada since 2001. Backed by a comprehensive network of 300 franchise offices and a national training and business support center, each PuroClean office responds promptly to property emergencies, demonstrating a high degree of professionalism and compassion. PuroClean certified technicians are thoroughly screened, insured and trained in utilizing the latest in mitigation technology and procedures throughout the remediation process while operating under a strict code of ethics. In addition to serving the needs of property owners, PuroClean offers hundreds of continuing education classes each year to insurance professionals and property service providers nationwide. In 2011, PuroClean trained over 10,089 insurance professionals nationwide, helping them earn their continuing education credits. For more information on PuroClean, please contact 800-775-PURO. For more information on PuroClean, please contact Lynsey Cameron at 1-800-775-7876 or visit http://www.waterdamageout.com.


Tag Words: water damage restoration
Categories: Business

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